‘M6D’ Now Distillery; Beefier PubMatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ‘M6D’ Now Dstillery Media6Degrees has changed its name after buying EveryScreen Media. “Dstillery is...
Tagged: email
MSN’s Withdrawal From ‘Original Content’ Could Be Bing’s (Marginal) Gain
The major reorg that retiring Microsoft CEO Steve Ballmer engineered two months ago is resulting in the end of its portal MSN producing original content....
Thrillist Grows Up – and Out
On Thursday, men’s digital lifestyle magazine Thrillist is unveiling a revamped mobile app, heralding both an expansion of the brand and a narrowing of the...
Email Marketing Education on The Rise in India
As covered by MMW throughout the year, educational efforts spanning SMS to email marketing are becoming surprisingly rampant across India, where marketing is both evolving...
The Bottom Line: Turn Your Data Into Dollars
It’s tough out there. Marketing budgets are limited and people are constantly pushed to do more with less. One of the creative ways to find...
Big Ad Spenders Hang Hopes on Wearable Tech as Smartphone Sales Soften
Samsung shut down a portion of New York’s Times Square last Wednesday for its latest product launch. But unlike its other high-profile unveilings, the attention...
Apple to Developers: Get Ready for iOS 7
Apple has begun notifying developers via email that the time to prep their apps for iOS 7 has come. In particular, the latest email sent...
Cleaner Than Thou; WPP Earnings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaner Than Thou A day after OpenX went public with some traffic quality improvements,...
Golf Channel Has an Epic Fail on Anniversary of ‘I Have a Dream’ Speech
In the summer of 1963, Martin Luther King Jr. took the steps of the Lincoln memorial and, in front of a crowd of hundreds of...
Tagging Attribution; Automating Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tagging Attribution Still calling itself a tag-management company, TagMan continues to bend into the...
@Pay at The Top of Emerging Mobile Payments Companies
In recent months, the mobile payments industry has exploded to new heights, making overnight stars out of upstart companies that were built to compete across...
Corporate VC And Agencies; Native Reviews
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Corporate VC And Agencies On his Reaction Wheel blog, Neu Venture Capital investor Jerry...
mobileStorm Launches Valuable News Outlet for Casino Gaming Industry
mobileStorm Inc., a leading Communication Service Provider in mobile marketing, is adding another dedicated industry news channel to its well-respected repertoire, which already includes Mobile...
Home Depot continuing to increase its focus on mobile
American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile...
New to Retargeting, Twitter Abstains From Ad Industry’s Privacy Program
Twitter last month introduced promoted tweets that can be targeted based on websites users have visited, but there was one notable omission: the little blue...
Zenith to Ad Sellers: Please Order Food
Ad sellers frequently complain that agency buyers demand gifts and entertainment from them. Here’s a good example. This morning, a Zenith Media supervisor sent a...
