The Misnomer of the Miracle DMP
Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them, But are they achieving everything...
Tagged: effective
Boost in E-commerce Sales for Back-to-School Season; Women Working in STEM Need More Incentives
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Consumer Insight: An unending legacy in the digital world
The role of research has always been crucial in advertising. But the discussion needs to hinge on which part of the process research is indispensable,...
What are the benefits of a creative management platform (CMP)?
What’s the typical use case of a CMP? Creative management platforms help conquer today’s ad design and production challenges. Advertising keeps getting more fragmented. Campaigns...
Prodigious Singapore appoints Peter Short as Managing Director
Cross-media production specialists Prodigious has appointed Peter Short as Managing Director for its Singapore office, effective immediately. With more than two decades of experience in...
Social media scams – don’t get suckered
Want to win First Class seats on British Airways? Fancy a free iPhone due to surplus stock? Get a share of the billions that Zuckerberg...
IAB Reveals 2016 MIXX Awards Shortlist, Showcasing the Best in Digital Marketing Today
Digital Advertising Leaders Compete for Prestigious Awards Honoring the World’s Most Creative and Effective Interactive Marketing NEW YORK – The Interactive Advertising Bureau (IAB) revealed...
Eagles vs Drones: Why Mobile Marketing is Looking Back to Go Forwards
The progress driven by technology in the past decade is truly astonishing; but it’s easy to forget that history was full of smart ideas too....
Behind the rise and fall of the NYT Now app
Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded...
Wrapify Is Taking A Bite Out Of OOH By Turning Cars Into Moving Billboards
AdExchanger | GhostBed is ready to go to the mattresses to gain share of voice in the super-competitive bed-in-a-box market. One tactic in its arsenal: cars...
Non-compliance Is Not an Option: Important Things to Know About the GDPR
By now all companies, both within the EU and on the outside, should be more than aware of the impending EU General Data Protection Regulation...
How the NSPCC is putting a positive spin on its marketing with Pantosaurus
Combining clever creatives with strategic targeting, it marks the charity’s continued efforts to put a positive spin on its branding. Here’s three things that elevate...
SourceKnowledge’s Cloud-Based SaaS Platform Designed to Increase User Acquisition and Conversion
SourceKnowledge, a performance advertising technology company, has just launched a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. “Brands, mobile...
Publishers should look beyond advertisers to increase revenue
With India recording the highest percentage of total ad spends across Asia Pacific last year and digital advertising growing at the fastest pace of 47.5...
Marketing challenges (& opportunities) in the digitally disrupted bank
Way back in 1994, Bill Gates had famously said, ‘Banking is essential, Banks are not’. Over the course of the last 22 or so years,...
Marketing challenges in the digitally disrupted bank
Way back in 1994, Bill Gates had famously said, ‘Banking is essential, Banks are not’. Over the course of the last 22 or so years,...
