What are dark Facebook posts?
You might have heard of dark social or dark web – but this is something different. Let’s shine a light on the subject. Social posts...
Tagged: effective
Email: Top of the Morning, Top of Mind
Fluent, a people-based marketing platform, recently examined the behavior and perceptions of nearly 2,000 American’s towards email marketing for its second annual Inbox Report. What...
How programmatic out-of-home can aid influencer marketing campaigns
Everyone is looking for a method to create targeted content that audiences are searching for, through the right channels/publications which allow transparent measurement with positive...
Publicis merges Sapient & Razorfish globally
Publicis.Sapient, part of Publicis Groupe, has merged SapientNitro and Razorfish to form SapientRazorfish to better fuse the experience and technology capability across the two businesses...
Y&R Philippines hires Randy Aquino as CEO
Y&R has appointed seasoned adman Randy Aquino as the new Chief Executive Officer of Y&R Philippines, effective December 2016. Mr Aquino returns to advertising, and...
Account-based marketing: Your path to personalised customer experience
Digital technologies have taken the world by storm, transforming business models, industries and different organisational functions, including the marketing field. Gone are the days of...
Google expands AMP, as it presents a friendly face to publishers
Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s...
Michael Pennington Appointed Vice President, Digital and Ad Sales, NBCUniversal International Networks
LONDON: NBCUniversal International Networks (NBCUIN), the international channels’ division of NBCUniversal, announced the appointment of Michael Pennington to the newly created role of Vice President,...
Twitter’s COO Adam Bain steps down; Anthony Noto takes over the role
After completing six years at Twitter, Adam Bain, Chief Operating Officer, has decided to step down from the position. In a series of tweets, Mr...
Turner International launches new Digital Ventures & Innovations Division
Global media company Turner has launched a new division to lead its digital innovation internationally. Aksel van der Wal, currently senior vice president and chief financial...
Weve Partners with AppNexus to Offer More Relevant Targeted Advertising
Mobile marketing and insights provider Weve, which is part of O2, has launched a partnership through Axonix’s technology with leading independent advertising technology platform AppNexus,...
Use market segmentation to get in the consumer targeting fast line
The digital revolution has largely been a godsend for marketers: thanks to an explosion of available information and emerging innovative technology, marketers have 24/7 access...
For holiday marketers, the best gift of all is engagement
by John Snyder, CEO, Grapeshot What are your plans for the holidays? Are you going with the full Clark Griswold experience or something more sedate?...
Blis Australia picks Bold Media as communications agency
Blis has appointed Bold Media Australia to head up its local media relations and communications activities. Blis works on behalf of global brands such as...
OTT Beats Mobile Video On Brand Lift In Hulu Ad Effectiveness Study
AdExchanger | As it turns out, a smaller screen size may be more effective at driving purchase intent than larger devices in the living room....
Mobile to account for 75% of internet use in 2017: Zenith report
With the rise of smartphone usage and their affordability with cheaper models, mobile devices will account for 75 per cent of global internet use in...
