What is Push Marketing?
Popular and pervasive, push marketing is commonly defined as a marketing strategy deployed by companies, entrepreneurs, or individuals to get their product or message in...
Tagged: effective
‘The Risks & Rewards of SaaS Technology’, by Marcus Law, Marketing Manager SLI Systems
Early hype, followed by disillusionment, was a familiar pattern for the software applications market, particularly the software as a service (SaaS) market, otherwise known as...
5 Strategy Secrets from Email Marketing Experts
Cost effective and highly impactful, email marketing remains a vital part of every comprehensive marketing plan. Thanks to the battle-tested tactics of veteran email marketers,...
Liquidation Retailer Reaps Benefits of Mobile Marketing
In what amounts to yet another compelling case study highlighting effective mobile marketing, National Wholesale Liquidators has deployed a comprehensive mobile marketing strategy to drive...
Consumers believe traditional media trumps digital for ad effectiveness: study
The same trend is apparent looking the best source for marketing and advertising, with traditional media considered the most effective channel (47%), followed by family...
‘Nielsen’s OCR & comScore’s VCE Drive Spend From TV’, by Catherine Hallam, International Product Manager, Videology Group
The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and agencies think about and use...
5 Reasons Why SMS Marketing is Smart for Small Businesses
If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal for connecting with current and...
Are you equipped for the relationship marketing age?
Our new survey is aimed at exploring the extent to which companies are integrating different digital and traditional marketing channels effectively, and how committed they...
Here’s What’s Happening in Mobile Marketing
In case you missed it, here are some of the top stories in mobile marketing we’ve been following this week. MMA Announces Agenda for July...
‘The Path to Compliance: Navigating General Data Protection Regulation’, by Damian Scragg, MD EMEA, Evidon
“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today, vast amounts of personal data...
Organic posts are most popular social tactic but paid ads are more successful: report
The report, which is based on in-depth survey with 105 large social advertisers (i.e. they spend more than $100,000 per year on social media ads),...
IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two
The discussion was prompted by Stefan Tornquist when he asked, “What are the internal, organizational challenges to Integrated Marketing?” Here’s a wrap-up of our collective...
4 ‘Bad Leader Behaviors’ That Affect Productivity and Profits
What can business leaders and managers learn from watching the earnings of publicly traded companies? “Plenty,” says Kathleen Brush, a 25-year veteran of international business...
The IPinYou Global Algo Contest & The Democratisation Of Data
IPinYou, the market leading ad tech company in China, recently announced the launch of its bidding algorithm competition. Having invested heavily in the research &...
How Effective is Mobile Marketing on Vine?
Is it really possible to roll out an effective marketing piece through Vine, Twitter’s video service designed to create 6-second clips? Based on the rapidly...
WireColumn: French Private Video Exchange is a Great Opportunity for Brand Advertisers
Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French programmatic buying progress. StickyAds Video...
