Time to Take Another Look at Tumblr for Marketing?
For those who haven’t tinkered with Tumblr for a while in their marketing efforts, here’s some news that could prompt a few long-overdue return visits...
Tagged: effective
SpotXchange’s Andrew Moore Discusses Key Trends From Its European Report On Programmatic Video
SpotXchange recently published its industry research report on programmatic video advertising across Europe (done in association with IHS), detailing trends in the key markets. ExchangeWire...
Google Names Bauer MBAs Best in America in Online Marketing Challenge
Bauer MBA Team Conducts Online Campaign for Children’s Museum of Houston, is Named Best in the Americas by Google HOUSTON – Google announced recently that a...
eXelate conneX Cloud Infrastructure Service Maximizes Data Reach, Throughput and Profit for Offline and Online Data Providers
Clients, Including Nielsen Online Audience Segments – TV Viewing, Now Able to Retain Sales Control While Riding eXelate’s Data Pipes, Powered by 1MM Platform Synchs...
‘Making the Math Work: Calculating the ROI of Attribution Solutions’, by Adit Abhyankar, Executive Director, Visual IQ
There is much to consider when planning to invest brand or agency dollars in a marketing attribution solution, not least the potential returns that can...
Q2 Mobile Rich Media Monitor Report Reveals Native Ad Formats and Social Rich Media are winning the Mobile Display Game
CAMBRIDGE, Mass. – Native and Social Rich Media ads are, by a high margin, the best performing mobile display advertising formats according to new findings...
Spotify ads: which is right for your brand?
Audio ads For free users, these radio-esque adverts play in between ten to twenty minutes worth of music for a time ranging from sixty seconds,...
Real-Time Ad Spending Growing Faster Than Expected
Real time, automated digital ad buying is growing so fast, even the forecasts can’t keep up. Revising its forecast up from earlier this year, eMarketer...
OwnerIQ Tool Shows Advertisers How their Online Budgets Affect Retail Customers
Brand Impact Study shows advertisers the changes in products viewed within retailer websites as a result of their online campaigns BOSTON – Advertisers who wonder what...
Wix Selects Infolinks’ GetTraffic App for their New App Market
Exclusive app will empower Wix site owners to grow targeted traffic with “breathtaking simplicity” PALO ALTO, CA — Infolinks, a global leader in monetizing digital advertising...
Author Jeffrey Hayzlett also Confirmed as Keynote Speaker at SES San Francisco
Speakers from Global Brands including Cisco, HP, and Walmart are also on Conference Agenda SES San Francisco 2013 SAN FRANCISCO – -The SES Conference & Expo...
10 ways to suck at social media
1. Not listening The first thing you do when creating a social media strategy, is listen. More and more brands realise the importance of listening,...
Citi Gets Serious Brand Mileage From Citi Bike
If you live in New York City, then you’ve probably already gotten used to seeing all of those blue Citi-branded bikes whizzing by, docked at one...
How to Avoid the SMS Spam Trap
On the heels of the Viacom SMS spam settlement, SMS… and spam… are on the minds of many today. It’s no secret that for small...
Web Ads Gone Wild: Publishers Get Desperate
Call it the vicious cycle of online advertising. As the value of standardized Web-ad inventory falls, publishers are offsetting the declines by pasting as many...
Yahoo’s Tweaks to 18-Year Old Brand are Underwhelming, Industry Execs Say
Amid an overarching company turnaround under CEO Marissa Mayer, Yahoo has decided to redesign its 18-year-old logo and devised a 30-day campaign to drum up...
