Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and confusion in the market, plus...
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every category, plus the commonality of...
DiGi Telecommunications, a provider of mobile voice, internet and digital services in Malaysia, has assigned Havas Worldwide Kuala Lumpur its corporate and branding mandate. The...
Social media marketing is evolving, as marketers are slowly unraveling the power of social media and its impact on marketing. At its current stage social...
Ever since the advent of smartphones and tablets, e-buyers are constantly evolving – the upshot has been an incremental effort to connect with consumers through...
What do cool science tricks have to do with the Mercedes C-Class? Admittedly nothing. The real point, and why the videos below make effective advertisements,...
Ranveer Singh, the new brand ambassador for Ching’s Secret, changed his Twitter name to Ranveer Ching!! The star has taken this unique initiative to further leverage his digital...
Lotame has announced a strategic partnership with Nasmedia. Through this exclusive partnership, Lotame’s data management platform (DMP) will be integrated within Nasmedia’s tech stack, and...
Who doesn’t like playing games? The fun, frolic and enjoyment can bring out the child in even the coldest of people. Now, what if use...
“Retargeting” is a very effective, rapidly growing technique to improve the conversion rate from digital advertising. Only recently have advertisers been able to use the...
Ensemble Australia is positioning itself to take on full service creative assignments from clients, expanding the agency by introducing design, digital development, in-house production as...
Ensemble is positioning itself to take on full service creative assignments from marketers in Australia. The agency has introduced design, digital development, in-house production as...
Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising. It’s seen...
The generation accustomed to communicating at all times is coming of age and bringing the same attitude to their romantic lives! “I think in the...
AppNexus recently held its annual summit in Europe with a host of new product announcements, which while generally greeted by the market, did raise questions...
For media agencies, the past year has been an interesting one. Some markets slowed down in pitching, while some became more active. Certain large businesses...
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