Can You Buy Influence? Yes, Say Marketers Who Pair Up with People for Content creation, Promotion
People influence other people. That’s not exactly a new revelation. But recent analysis does show that it’s still working — even in the digital age...
Tagged: effective
Facebook changes the way it charges brands for ads
In a significant move for brands and advertisers, Facebook has changed the way it measures cost per click (CPC). Now the definition of CPC only...
SE Asians most likely globally to trial new product offerings
Southeast Asian consumers lead globally in the affinity to invest new products. Around 73 per cent consumers in the region say they purchased a new...
Programmatic, Coming to a Street Near You
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the...
You think you know Content Marketing? Think again
In recent years, content marketing has become one of the key ways to engage with customers and attract new leads. But, while content has begun...
Battling the bots: Four essential weapons for marketers
Ad fraud is jeopardising the integrity of programmatic trading and its prevention is critical to the success of the digital advertising ecosystem as a whole....
Jack Dorsey returns to Twitter as Dick Costolo steps down
Twitter’s Chief Executive Officer Dick Costolo has decided to step down, effective July 1, 2015. Twitter’s Board of Directors has named Jack Dorsey, Co-Founder of...
GoPro’s Golden Gate flyby and 5 other examples of interactive video done well
Interactive video has had some highlights in the past few years—see: Bic’s “Insane Human Curling” in 2011, Terry Crews’ dancing pecs in “Muscle Music” for...
#sowhoknew: The fallacy of online privacy
The great lie about online privacy is ‘unraveling’, according to a damning report in TechCrunch this week. According to them, the ongoing harvest of vast...
Just what is ad mediation anyway?
This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single...
Exclusive: Placecast Rolls Out Mobile Data Management Platform as Stand-Alone Solution
The team at Placecast shared exclusively with MMW today news of its latest initiative. The company has just made available its mobile Data Management Platform...
APAC Preferences in Brand Engagement Differ; Singapore IAB Ropes In Brand Marketers as Advisors
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: APAC...
#mavericksindigital: Asian digital music scene on the rise
Last week the Asia music scene converged in Singapore for its annual Music Matters event. It’s the only event in Asia that gathers the entire...
Overcoming the Challenges of Attribution Model Progress
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro, Experian Marketing Services, head of...
#sowhoknew: Spotify vs Apple – The final countdown?
“The perfect music should always be just a touch away,” said Spotify CEO Daniel Ek at a news conference last week. So if that’s the...
5 tips to effective programmatic video campaign planning
People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across...
