How do we stop customers going dark?
It seems that marketers have been talking about 1-to-1 marketing for ever. But lots of talk doesn’t necessarily mean lots of action, and there’s little...
Tagged: easy
Periscope Piracy – a knock-out punch for Pay TV?
The much hyped Mayweather vs. Pacquiao fight may not have not lived up to its mega billing but the piracy debate it has fuelled about...
Tao On The Road assigns digital mandate to Wunderman Shanghai
Wunderman Shanghai has been appointed as integrated communications agency of record forpopular travel appTao OnThe Road. Wunderman’s duties include leading strategy, creative and digital across...
Icons Steve Wozniak and Stan Lee Partner for ‘Silicon Valley Comic Con’ Launch in 2016
OK, geeks, sleeks, and freaks — your day is coming. What’s up? “Apple co-founder Steve Wozniak announced he and legendary comic book creator Stan Lee...
#mavericksindigital: Go Mobile Or Go Home Says Google
We heard the rumors this was coming, but now it’s here. Google has finally laid down the law. Those who were just skating by without...
ATS Paris preview: A Snapshot of 2015
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments...
From Coachella to ‘Nochella’ – has the festival lost it’s cool?
As the Coachella festival enters its final weekend, the buzz is less about the music and more about whether it has lost its mojo. Critics...
Attracting eyeballs through native
Six things you didn’t know about Native Advertising: #1. Native advertising generates up to an 82 per cent increase in brand lift. #2. Native ads...
Wobe: Entrepreneurial tech for disadvantaged women in SEA
At its core, Wobe is a micro-business app with an e-wallet, designed to make it easy for anyone with a smartphone and mobile Internet access...
Native, content & other mktg ammunitions
When I began thinking about writing this article on trends in Content Marketing, I wasn’t interested in just discussing fads. I was hoping to focus...
Programmatic Native Has Pivoted the Buy- and Sell-Side Dynamics
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are...
Lost in translation: The problem with ad tech jargon
Wary of digital speak? Understanding obscured by the tech talk? It’s time to traverse the ad tech jargon barricade. Have you ever been in a...
If ‘Game of Thrones’ was an ad agency
Neel Williams is an associate creative director at The Martin Agency in Richmond, VA. If you’ve noticed a palpable anticipation in the air lately, it’s...
Inside Condé Nast’s video deals
At Condé Nast, yesterday’s competitors are today’s collaborators. Condé is striking video-distribution deals with publishers such as BuzzFeed, Vox and ABC News, media companies it...
Facebook, Keep Innovating…
Facebook continues to build not only its original 1.4 billion platform but a portfolio of social apps such as WhatsApp, Instagram, and Messenger. The challenge...
Inside BuzzFeed’s plan to prove its native ads work
By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who...
