Malaysia: a watchout market in 2015
Ecommerce is on the rise. Studies across our advertising network show that in 2013, 60 per cent of Malaysians shopped online; increasing to more than...
Tagged: e-shopping
Findit aiming for No 1 spot in online marketplaces
Findit Services Sdn Bhd, the company behind location-based social platform app Findit, may be new to the e-commerce space, but it believes it has what...
Top 3 highlights for mobile marketers from Facebook’s ‘F8′
Nearly 66 per cent of Facebook’s advertising revenue last quarter came from mobile ads and this quarter it’s been pegged to be higher. It is...
ROI tops marketers’ digital challenges in China: Forrester
As online penetration approaches 50 per cent (670 million internet users) in China, the world’s most populous market, digital is on the top of marketing leaders’...
Engaging through branded communities
Looking back on 2014, one of my main takeaways for the year is that marketing on social media platforms – especially Twitter and Facebook –...
A third of global ecommerce is coming through mobile: Criteo
Criteo, the performance marketing technology company, has released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more...
Babydash aims to dominate Malaysian market
A pain point they were experiencing led Lavinie Thiruchelvam and Tay Shan Li to launch e-commerce site babydash.com.my in 2011. Karamjit Singh has the story....
E-Tailer Frank & Oak Invests In Video, Mobile App Install Ads To Reach More Millennial Males
Montreal-based Frank & Oak, a menswear ecommerce company named by Fast Company as one of the “World’s Top 10 Most Innovative Companies of 2015,” thinks...
ExchangeWire Weekly Research Round Up
ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research...
Peak Performance adds virtual pop-ups to the wilderness experience
Sunrise and sunset are the inspiration for a digital experiential campaign from outdoor sports brand, Peak Performance. Virtual pop-up shops in handpicked rural locations will...
Using content to drive commerce
With the tidal volume of branded content flooding the internet these days, it’s easy for brands to get lost in the vast ocean of content...
Indian ecommerce: The USD 100 Billion Prize
2014 was a memorable year for ecommerce industry in Asia. China has become the second largest ecommerce market after US and India, which has been...
Go online or go home!
Just the other day, I was speaking at an event and someone asked me, “Are deal sites really working because we hear of only a...
Coming to Snapchat: live sports broadcasting
Snapchat has grand ambitions to become a dominant mobile media platform, and it has taken one step closer with live sports. The popular messaging and media-consumption app...
Marketers, get ready for your promotion
We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before...
Facebook is Eating Google’s Lunch
Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads. The...
