How to make your header-bidding container solution work for you
by Tim sheets, Senior Director of Monetization, OpenX Header-bidding is among the most novel mechanisms to allow for the integration of programmatic demand into a...
Tagged: display ads
What can prevent ad fraud? We ask an ad tech CEO.
Tell us what your new appointment will be doing day-to-day. Our new appointment, the VP, Inventory Quality, will focus 100% of her time towards overseeing...
StrikeAd by Sizmek Unlocks Private Marketplaces to Drive Premium Mobile Buying
Product Advancement Enables the Delivery of Engaging Creative; Optimizes Viewability and Increases Access to Publishers’ Most Sought After Supply AUSTIN, Texas – Sizmek (NASDAQ:SZMK), the...
Apple News Goes Native: Ads That Look Like Stories Soon to Hit News App
“Apple has introduced a new ad format for sponsored posts that will appear in users’ news feeds alongside articles in the Apple News app,” reports...
Immersv Launches Mobile Virtual Reality Ad Platform
This week, Immersv announced the public launch of its mobile Virtual Reality advertising platform. The platform, which has been in private beta since last December,...
Mindshare Blends Dynamic Video With Data-Informed Creative For Mazda
AdExchanger | Campaign briefs are increasingly filled with demands for advanced creative versioning, forcing agencies into closer collaboration with ad tech providers. It’s one of...
Ask the expert: Is there any way in which print buying can also be automated?
With the collection of audience data, programmatic buying for traditional offline media has been in progress in markets such as US, Singapore, and China. In...
Challenger asks Australians, ‘What’s your lifestyle expectancy?’
ASX-listed investment management firm, Challenger Limited, launches its first creative campaign via J. Walter Thompson Sydney since the agency’s appointment in 2015. The campaign focusses...
The Writing’s On the Wall for Facebook’s SSP Product
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was...
Week in Review: The words they use
This week sees Karamjit Singh’s attention grabbed by some creative marketing from a Tony Fernandes-owned telco, and the desire of an Indonesian e-commerce pioneer to...
IBM’s Oscar Ads Star Ridley Scott, Carrie Fisher and Watson
IBM is debuting two ads starring filmmaker Ridley Scott, actress Carrie Fisher and its Watson cognitive computing system during the Academy Awards broadcast Sunday night....
Turner Broadcasting: We’re A Marketing Services Company, Not Just A TV Media Brand
AdExchanger | Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction...
Rod Farmer promoted to Strategic Design Director, APAC at Isobar
Isobar has promoted Rod Farmer to the newly created role of Strategic Design Director, Asia Pacific. He will join the regional Isobar leadership team, and...
Google Realigns Advertiser Products Under DoubleClick Vet Brad Bender
AdExchanger | Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader, AdExchanger has learned. Eight-year Google...
A Tale Of Two Natives: How Publishers Approach Sponsored Content And Programmatic Native
AdExchanger | In an age of banner blindness, nearly every publisher has added a sponsored content offering. Meanwhile, programmatic native is replacing banners and boxes....
IBM Interactive Makes First Ever Acquisition: Agency Resource/Ammirati
AdExchanger | To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount...
