Display Revenue Flat In Yahoo’s Q1 2014 Earnings
Yahoo reported $1.1 billion in GAAP revenue for Q1 2014, a 1% decrease from the same period last year. Display revenue was $453 million for...
Tagged: display ad builder
MRC Standards Are Only A Starting Point For Viewability
When the Media Ratings Council (MRC) last week lifted its advisory against buying and selling display ads based on viewability, it marked a milestone in...
Language Localization Drives Higher Mobile Ad Engagement
The following is a guest contributed post from Jud Bowman, Founder and CEO of Appia. Language localization is a key performance differentiator for mobile marketers...
Why training & skill development define a business’ future
The power and reach of the digital space in today’s world is growing at a tremendous rate with many brands realising the importance of adopting...
IDC: RTB-Based Guaranteed Media To Near $10B By 2018
A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based “forward markets” will see massive spending increases over the next...
Kronenbourg 1664’s work-life balance pitch to Hong Kong
Kronenbourg 1664 is looking to champion the concept of work-life balance in Hong Kong, through insight into the French lifestyle the brand offers. Ogilvy Public...
IPG Mediabrands AU partners with specialists for programmatic in OOH
Australia’s out-of-home (OOH) advertising industry is about to experience its first brush with programmatic buying in an Australian media-first created by a small consortium of...
AKQA asks entrants to ‘Rise’ for 2014 Future Lions
The countdown has begun for the Future Lions global student creative competition. In collaboration with the Cannes Lions International Festival of Creativity, AKQA hosts Future...
Justin Tauber named Director of Platforms & Ops for Lowe Profero AU
Lowe Profero, the global digital network of Lowe and Partners, has promoted Justin Tauber to the position of Director of Platforms and Operations for Australia....
MediaCom extends global partnership with Volkswagen Group
MediaCom Worldwide has extended its 16-year relationship with the Volkswagen Group for a further three years. The appointment signifies the next stage in a partnership...
U.S. Media ad spending – where it goes
We read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile...
When playing with LEGOs makes for a great resume
As aspiring young agency creatives know, these days getting noticed by agencies almost requires executing some kind of viral resume stunt. The latest creative resume to...
Native Programmatic Will Scale When Everyone Loosens Up
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
FaceBook And Twitter Will Dominate Display Ads in Two Years (Or Less)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
TubeMogul looks to give insights on online video ads to advertisers
Digital video advertising software provider, TubeMogul, is offering any brand or ad agency a free tool that enables them to find out if consumers are...
mediaQuark & Seed merge for audience data & programmatic trading
Two Singapore based startups have joined forces to form a real time media intelligence company. The new company will retain the name mediaQuark, and comes...
