JWT Malaysia appoints Nixon Lee to new role of Digital Integration Director
JWT Malaysia has brought Nixon Lee on board in the newly created role of Digital Integration Director, a move that attempts to underscore the agency’s...
Tagged: display ad builder
Samsung retains Publicis Groupe agencies for global ad biz
Culminating its global review for advertising partners, Samsung Electronics has retained its roster agencies Starcom Worldwide and Leo Burnett for the share of the pie...
Is It Time To Kill The Banner Ad?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Google To Roll Out New Mobile Ad Formats And Conversation Tools
Google’s betting the industry needs a hand making ads workable across devices. On Monday, it unwrapped two mobile display formats and a handful of desktop...
Marriott Uses Oculus Rift to ‘Teleport’ Travelers to Hawaii, London
Marriott Hotels has jumped onto the virtual reality bandwagon as part of its “Travel Brilliantly” campaign aimed at connecting with next-gen travelers. The hospitality chain...
MAGNA Adopts Undertone’s ‘Virtuoso,’ A Programmatic Platform With Creative Chops
Following ad network Undertone’s summer snap-up of programmatic exchange Upfront Digital Media, the company rolled out on Friday a programmatic platform called Virtuoso. The platform is part...
Ogilvy Australia acquires digital agency Bullseye
Ogilvy Australia is bolstering its digital capability, acquiring one of the region’s integrated digital marketing and technology services agencies, Bullseye. The deal sees Ogilvy acquire...
In conversation with Terry Savage as Spikes Asia 2014 begins
The Spikes Asia Festival of Creativity is all set to kick off today in Singapore. This year, the Festival has been increased to four days...
From the comments: Who is really to blame for agency unhappiness?
On Friday, Digiday published a piece about why agency employees seemed to be getting unhappier by the minute. Reasons varied: from fundamental changes in the way...
AppNexus, WPP Ink Landmark Deal
AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee,...
Carat’s Anthony Rhind Wants A Transparency Pact With Publishers
Anthony Rhind, global chief digital officer at global media agency Carat, describes programmatic as “an emerging operating system” for marketing effectiveness. It’s about much more...
Mobile Apps Yield Twice the CTR Of Mobile Web
Mobile apps versus mobile web: which has better engagement, which do customers prefer, which is better for advertising – the debate seems to go on...
Publicis Groupe rejigs management & leadership team to fuel fresh thinking
With a firm objective to extend its presence in the digital sphere and enrich its offerings by creating new services, either by organic growth or...
AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’
Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe for both commoditisation and consolidation,...
Financial Times refreshes the newspaper for the digital age
The Financial Times has launched a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial...
