Trending in India: The Great Indian ‘Chamcha’
As the week coursed by, one of the most hilarious advertising campaigns that was trending in India this week was from the national daily, The...
Tagged: display ad builder
Reaching The Omni-Channel Consumer
Consumers are watching more video content than ever before, but the problem for advertisers eager to get in from of these eyeballs is that this...
More Turkey, Stuffing and Mobile Sales, Please
According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last...
MDeC’s Kamil Othman helms Finas, industry hopes raised
Finas’ appointment of ex-MDeC VP Kamil Othman as its Director General has raised hopes for the creative content sector, writes Karamjit Singh. Via DNA
Mindshare elevates Himanshu Shekhar to ASEAN CEO
Mindshare has appointed Himanshu Shekhar as the Chief Executive Officer for the newly created position focussing on the ASEAN division. The objective behind the move...
Facebook Cuts Brands’ Reach Once Again
Facebook is becoming even more pay-to-play for brands. Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts...
YouTube MCNs Present Opportunities For Telcos And TV Companies
What do telcos and YouTube talent have in common? Not a lot right now, but that will change once video and TV ad budgets converge....
Interpublic and Millennial Media join hands to deliver data-driven mobile solutions
Interpublic Group and Millennial Media announced that they have entered into a yearlong global strategic partnership. As part of the agreement, IPG agencies and their...
LoopMe to Bring Video Advertising to 1 Billion Mobile Users
With mobile usage booming and overtaking other media, offering brands TV-size audience on mobile video is the next big opportunity LoopMe, a mobile advertising platform...
Q3: Rich Media Declines Drag Down Sizmek
Sizmek had another disappointing quarter, with Q3 revenues increasing only 3% YoY to $39.5 million – results that “were lower than we had expected,” according...
Cannes Lions gets it first ever marketer Jury President
Cannes Lions has announced the appointment of Wendy Clark, President of Sparkling Brands & Strategic Marketing, Coca-Cola North America as Jury President. This will be...
As Platforms Proliferate, Which Ones Are Worth It For Marketers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Sizmek Launches New Self-Serve Rich Media Toolset for Social and Mobile Ads
Publishers, Advertisers, and Agencies can now easily build cross-platform and cross-device ads for Facebook, Twitter, Pinterest, and Tumblr newsfeeds New York, NY – Sizmek (NASDAQ:...
It’s a good time to run a big YouTube network
To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million,...
Beards and beyond: The visual trends agencies made happen in 2014
Just as diets, hemlines and Kim Kardashian’s hairstyle are subject to popular trends, so too are visuals influenced by culture at-large. Designers and creatives —...
Creative Polite Banners Corner Best Click Rates for Luxury Ads
Perhaps it says as much about the general state of the economy as advertising, but when it comes to click rates for polite banner ads...
