King: Testing New Reward Video Ad Format to Monetise 400 Million Users
King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 400 million...
Tagged: display ad builder
Mighty sets Guinness World Record for line dancing in China
Havas China has launched a line dance activation for Mighty, a Chinese cooking oil brand, which aims to position the brand as an advocate of...
JWT hires Marco Versolato as CCO for Singapore & Global Lux ECD
J. Walter Thompson has appointed Marco Versolato in the dual role of Chief Creative Officer of J. Walter Thompson Singapore and Global Executive Creative Director for...
Desktop pre-roll remained king in Southeast Asia in Q1: Study
Desktop pre-roll continues to be the preferred ad format for advertisers in Southeast Asia, most notably in Thailand and Vietnam where it saw 90 per cent...
Dentsu Singapore wins LTA and NEA accounts
Dentsu Singapore, part of Dentsu Aegis Network, has won two public accounts of the Land Transport Authority (LTA) and National Environment Agency (NEA). LTA has...
Designworks Wellington boosts leadership team
Designworks has made two key leadership appointments for its Wellington office. Vic Smith has been appointed Managing Director, with Helen Milner taking the role of Creative...
Young users aren’t fans of targeted social ads: Report
Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their...
Angry Birds unleash ‘outrageous fun’ at McDonald’s China
TBWA\Shanghai has developed a new integrated campaign for McDonald’s China to promote the arrival of the Angry Birds Burger Collection to restaurants across China, ahead...
FCB Group elevates Shaun Tay to CEO role in Malaysia
FCB Kuala Lumpur’s Managing Director Shaun Tay has been appointed CEO of the FCB Group in Malaysia responsible for both FCB and its boutique agency,...
BBDO’s David Tay heads to Havas Worldwide Singapore as GM
Havas Worldwide Singapore has appointed David Tay as General Manager of the agency. In his new role, Mr Tay will lead and manage the group’s business portfolio...
TubeMogul Accelerates Non-Desktop Video Ad Revenue
AdExchanger | Advertisers are spending less on desktop pre-roll and shifting more dollars into cross-screen formats, if video ad platform TubeMogul’s first-quarter results are an...
Jill Kramer Joins Accenture as Managing Director of Advertising
Advertising veteran and creative visionary to ignite Accenture’s global brand, digital first agenda NEW YORK – Accenture (NYSE:ACN) has hired Jill Kramer as managing director...
Publicis HK gets new CEO, Thierry Halbroth promoted to Managing Partner
Publicis Worldwide has appointed Alex Lee as Chief Executive Officer and promotion of Thierry Halbroth to Managing Partner for its Hong Kong operations. Effective immediately, Mr Lee will...
Singtel asks, ‘Can a mobile network replace our eyes?’
Singtel and Ogilvy & Mather released a film, Data ExStream, which puts the Singtel mobile network by putting it to three extreme tests in real-world...
Microsoft names new sales & mktg GM for Greater Asia region
Microsoft appointed Bradley Hopkinson as General Manager, Retail Sales and Marketing for the Greater Asia Region. Based in Singapore, Mr Hopkinson is responsible for leading Microsoft’s retail sales...
IBM and Marchesa Will Debut ‘Cognitive Dress’ at Met Gala
IBM and fashion designer Marchesa will debut the first “cognitive dress” at the Met Gala Monday night, extending IBM’s cognitive computing branding campaign. The data-driven...
