Can Oliver Stone (?!) Convince Americans to Protest Against the NSA?
The Electronic Frontier Foundation, a nonprofit San Francisco-based organization that works to “defend your rights in the digital world,” has released “Stop Watching Us: The...
Tagged: digital
AdSlot’s Version Of ‘Programmatic Direct’ Aims To Put A Stake In Private Marketplaces
Supply side platform AdSlot’s pitch to help sell publishers’ guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The...
Attribution: How To Break The Holding Pattern
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is...
ChoiceStream’s October Audience Cost Calendar Reveals Six Month High for Travel Segments in Online Advertising
BOSTON, MA – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its...
Clear Channel Media and Entertainment Taps IPG’s Tim Spengler as Revenue Strategy Chief
A few years ago Tim Spengler called John Hogan out of the blue because he wanted to meet the Clear Channel exec. What started with...
How An RTB Takeover Could Super Size Any Given Sunday
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
SK+G, mobileStorm Bring New Mobile Marketing Solutions to the Casino Industry
mobileStorm Inc., a leading Communication Service Provider, has announced a new strategic partnership with Las Vegas marketing agency SK+G. Since 1999, SK+G has provided strategic...
Associated Press Is the Latest News Organization to Try Sponsored Content
The Associated Press is planning to introduce sponsored articles into the stream of news stories on its mobile apps and hosted websites. The rollout is...
How to Fix the Republican Brand Problem
The end of the government shutdown Wednesday came with both good news and bad news for the Congressional Republicans who so bitterly battled President Obama over...
Google Lures Programmatic Buying Expert from Kellogg Co.
Bob Arnold, known for pushing programmatic digital ad buying at Kellogg Co., has left the cereal giant for a job at Google where he will...
The Ad-Tech Identity Crisis
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition....
WPP’s VML Is Latest to Snap Up a China Digital Shop, IM2.0
Ad holding companies are stepping up their shopping spree in a hot sector of China’s ad industry–independent digital agencies–with WPP’s acquisition today of IM2.0. The...
Vox Media Raises $34 Million to Expand Video Business
Vox Media may only have three sites to its name — The Verge, SB Nation and Polygon — but that hasn’t stopped the D.C.-based company...
Non-Human Trafficking: Who’s to Blame For the Bots?
Nearly 10 percent of the traffic flowing through Google’s ad exchange gets blocked because the online ad giant has determined it’s junk, the work of...
$70 Billion TV Ad Market Eases Into Digital Direction
Earlier this year, DirecTV took a step into the future of TV advertising. Rather than let marketers target only shows and geographic markets, it allowed...
WPP To Announce Deal To Buy Chinese Digital Shop IM2.0
WPP, the world’s largest ad company, bought Chinese digital-advertising agency IM2.0 as part of its expansion strategy in the world’s fastest-growing economies, according to a...
