Fraud Is Easy; Triton Digital Gets Accreditation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Easy Fraud Fraud is a problem, but just how easy is it for someone...
Tagged: digital
Weather Company Previews Digital Redesign, More Reality TV at ‘Allfront’ Event
Celebrity meteorologists Sam Champion and Jim Cantore took the stage in front of a few hundred advertising executives in New York today, pitching a new...
iSocket Launches iFA (iSocket For Advertisers)
Removes Time, Cost and Pain for Buyers and Sellers of Guaranteed Inventory San Francisco – iSocket, the leader in programmatic direct and sales automation, today...
Olympics yogurt spat gave Chobani $70 mil. free media
Greek yogurt wasn’t even a thing in the U.S. a few years ago, but today you can’t walk through a grocery store’s dairy section without...
OPS V
Event Type: OPS Geographic area: US/North America Tuesday, June 10, 2014 Sub Headline: How Digital Marketing Works Event promo: OPS is a unique opportunity to...
Video Platform Zefr Talks $30 Million Raise, YouTube Development Futures
You could say digital entrepreneurship runs in the family. Zach James cofounded Movieclips.com in 2009 before embarking on his latest venture into video with Zefr,...
The Innovation Paradox
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
eXelate Expands in Israel, Following Year of Company Milestones Including 50% Growth
Recently Named to Deloitte Technology’s Fast 500 and Forbes Most Promising Companies, Company Plans to Grow Israel Team by 30 Percent in 2014 TEL AVIV,...
Measure The Speed Of Your Data
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Wine Enthusiast Cracks Down On Cross-Channel Waste With Convertro
Despite Wine Enthusiast’s history marketing through direct mail, the purveyor of accessories and storage for wine connoisseurs is pushing into digital channels to complement its...
DataXu Names Software Executive to Board of Directors
Dan Demmer Joins DataXu’s Board BOSTON – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, announced that Dan Demmer has joined...
Mobile DMP: Dead At Design Time
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Marie Claire Goes Low-Budget with Live Valentine’s Day Game Show
Marie Claire is a highly polished magazine; its recent foray into digital video was not. The Hearst-owned title live-streamed its first dating show “The Love...
Agency Q4: IPG Places Hopes In Digital Services, Publicis-Omnicom Merger Might Be Delayed Until Q3
Investing in new and existing creative and digital talent in 2014 will be a key development pillar for Interpublic Group (IPG), the holding company said...
How Apple Burned The Ad Industry Again
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
As Programmatic Flies High, Watch Out For Its Crosshairs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
