Is Ad Tech Good For Your Health?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: digital
Apple Said to Be Exploring AR Smart Glasses in Wearables Push
Apple is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing, according to people familiar with the matter. While...
Michael Pennington Appointed Vice President, Digital and Ad Sales, NBCUniversal International Networks
LONDON: NBCUniversal International Networks (NBCUIN), the international channels’ division of NBCUniversal, announced the appointment of Michael Pennington to the newly created role of Vice President,...
High shipping costs, users researching: Key reasons for cart abandonment
Users just researching sites (34 per cent) and shipping costs or times not being acceptable (18 per cent), are some of the key reasons why...
Instagram adds Boomerang & Mentions to Stories
Instagram’s Stories got three new updates as it added links, Boomerang and Mentions in a bid to move ahead of its rival Snapchat. All users...
Impact Radius Opens APAC Ooffice in Sydney
World’s first digital marketing platform with built-in fraud detection ensures greater marketing certainty Sydney, AUSTRALIA — Impact Radius, a pioneer in global digital marketing and...
Engineers Bring A New Era Of Creativity To Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publishers Beware When Wading Into Ecommerce Waters
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason,...
#sowhoknew: Don’t play the blame game
“It’s not me, it’s you”. How many relationships (both personal and business) have ended with those words. And the truth is, it’s most likely a...
SEA consumers increasingly shopping on Singles Day
Southeast Asian consumers are shopping more on Singles Day, which falls annually on 11 November, and browsing up to two days earlier, a Criteo report...
Nespresso’s Australian campaign for Creatista goes global
303 MullenLowe and MullenLowe Profero have produced an Australian-developed global launch campaign for the new Nespresso Creatista machine range, following a competitive pitch. The campaign,...
Turner International launches new Digital Ventures & Innovations Division
Global media company Turner has launched a new division to lead its digital innovation internationally. Aksel van der Wal, currently senior vice president and chief financial...
Publisher Co-ops in Southern Europe: Q&A with Marco Guglielmin, CRO, Zodiak Advertising
Each market has a different approach to programmatic buying and selling and markets less often heard about, such as Italy and Spain, have very different...
Weve Partners with AppNexus to Offer More Relevant Targeted Advertising
Mobile marketing and insights provider Weve, which is part of O2, has launched a partnership through Axonix’s technology with leading independent advertising technology platform AppNexus,...
Crossing Borders: Leveraging Programmatic To Monetize Global Audiences
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
CNET Pairs With Motorola For Branded Videos
AdExchanger | CBS Interactive-owned CNET has long relied on data to make editorial decisions. But its branded content program, Studio 61, also applies editorial insights...
