SE Asia enters its biggest programmatic video year
The Philippines was the fastest growing programmatic video advertising market in Southeast Asia in the first quarter of 2015, growing three-fold in size. TubeMogul took...
Tagged: digital
The Pool Invites Users to Dive In and Escape From Online Clutter
Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its...
From Wearables to Hearables to ‘Disappearables’: How Small Can We Go in Mobile Tech?
Just as some devices are getting bigger because video (the happening thing) looks better bigger, there’s a parallel track of digital development that’s going for...
#digivine: FMCG ecommerce – not going anywhere!
Look at India around you, and you will see a land of extremes. The FMCG (fast moving consumer goods) category in India is a replica...
Hyper-personalised TV: the future of entertainment
Consumers are considering changing their primary TV service to an a la carte model to avoid paying for bundles which include channels they don’t watch....
Chartbeat Doubles Down On Attention With $15.5M In Funding, Launches Engagement Tools
An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing...
Nielsen Rolls Out Multitouch Attribution System Using Krux
Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and...
Hungama’s Neeraj Roy on the content fortress in mobile mktg
Mobile marketing has not only defined a new medium for content but also transformed the way and the quantum of content consumption that is taking...
Bank on consumer journey for effective mktg: Marzin Shroff, Eureka Forbes
There are many brands in India that are trying to tackle the mobile story for effective marketing. On the back of the tremendous opportunities in the space,...
Data Can Reveal Consumers’ Emotional Impact from Ads
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Time Inc.’s Digital Video Slate Looks a Lot Like Cable TV
Time Inc. avoided many of the buzzwords du jour in its pitch to advertisers at the company’s NewFront presentation in New York on Thursday. Sure,...
Ogilvy Sydney rolls out ‘Soothers’ for Nestlé
Soothers claims that they can soothe any number of sore throats in the latest campaign for Nestlé Soothers, developed by Ogilvy Sydney. “Our challenge was...
Regulators need to look at impact of digital content, streaming
Singapore’s regulators need to look at the impact of digital content and what it means for television in the country, especially with regards to domestic...
Refinery29 Fetches $50 Million Investment from WPP and Scripps
Refinery29 has raised another $50 million from investors, the company announced today. The series D funding comes from WPP’s investment arm, WPP Ventures, and Scripps...
Mindshare, PHD India & Interactive Avenues lead Mobillion 2015 shortlist
In less than a week, Digital Market Asia will be awarding agencies for their breakthrough performance in the mobile marketing space for the calendar year 2014...
The advertiser’s guide to taking direct relationships programmatic
This post was written by Troels Smit, Head of Demand Sales, LiveRail, a Facebook Company Spring, a season of renewal and fresh starts, is officially...
