Brand safety & programmatic: It’s time to stop buying blind
Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in...
Tagged: digital
MediaCom acquires stake in Rapid Media Services
WPP’s MediaCom, part of its leading global media investment management arm GroupM, has acquired a minority stake in Rapid Media Services Pty Ltd, a media...
Marketers Should Worry About Math Education In The US
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ad-Viewability Maven Julie Fleischer Is Leaving Kraft Heinz
Kraft Heinz media executive Julie Fleischer — known for taking on the “crisis” in digital ad viewability — is leaving the food giant, Ad Age...
Apsalar and Tapad Partner to Help Brands Understand and Action Cross-Device Customer Behavior
Apsalar clients to unite customer signals from mobile apps and other digital channels into 360° consumer profiles for audience insights, segmentation and cross-device marketing SAN...
We Can See Clear(er) Now: Parsing MRC’s Viewability ‘Version 2.0’
AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken,...
Location Accuracy: Ad Exchange Data Falls Short
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Video ads lead the way in mobile advertising growth: Report
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile...
Do Ad Servers Still Have a Place in Programmatic?
Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem – including the rise of...
IT pay rises as talent shortage continues in Singapore
There is a shortage of workers in the IT industry who hold both technical and business skills, a ZW HR Consulting report finds out. In...
Salesforce gives it flagship product a makeover
The CRM company, Salesforce has revamped its product and introduced Salesforce Lighting. Salesforce Lightning combines the new Lightning Experience and the new Lightning Design System...
Dentsu Aegis Network and the Economist Corporate Network launch a White Paper on Asia’s Digital Disruption
Dentsu Aegis Network launches an editorial white paper with the Economist Corporate Network on how technology is driving consumer engagement in the world’s most exciting...
In It Together: Publishers & Buyers
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than...
Mobile video programmatic grew 20% in SE Asia
As advertisers sought to reach out to consumers who use smartphones as their primary media screen, mobile video programmatic markets in four major Southeast Asian...
#sowhoknew: Switch-off your smartphone at work
It’s official. Humans can’t multi-task (especially men, according to my wife). And the incontrovertible proof comes via your smartphone according to new research into ‘Digital...
Star Wars action figures come to life in Disney Infinity 3.0
Fans of Star Wars can look forward to Disney Interactive’s upcoming videogame Disney Infinity 3.0 which lets them collect action figures from the movie franchise...
