Xaxis APAC executes first buy through comScore-The Trade Desk platform
Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration allows media buyers...
Tagged: digital
Dragging corporate secretarial services out of the dark ages
While the rest of the business world is going increasingly digital, corporate secretarial services appear stuck in the medieval ages, according to Otonomos founder and...
The Countdown Begins: Rubicon Survey Shows Holiday Shopping Season Has Already Begun
Hey, don’t kill the messenger. This is just something that retail marketers need to know. It doesn’t take too long after the kids go back...
Acxiom Links Consumer Data Across Devices and Stores for Kellogg’s and Others
The marketing-data giant Acxiom said today that a new system from its LiveRamp subsidiary will let advertisers continuously track, target and measure the same consumer...
For Publishers, Ad Blocking Is Painful But Don’t Call It An Apocalypse
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin,...
APAC will have more than 1 bn smartphone users by end of 2015
In 2015, China alone will account for one billion mobile phone users in Asia-Pacific, according to a recent eMarketer report produced in conjunction with Starcom...
Australia one of the leading mobile app advtg markets globally
The number of mobile app installs shows a 346 per cent increase globally in the second quarter. The advertising spend by mobile app developers worldwide...
The 6 laws of digital transformation, according to SingPost
At the recent Forrester CMO + CIO Conference 2015 in Singapore, SingPost’s Timothy Lee laid down a few laws to guide other companies in their...
Japan, Taiwan have biggest F1 fans for SG Grand Prix
As the Singapore Grand Prix race weekend draws closer, Japan led the tally for the F1 fans in APAC with a 346 per cent increase....
Navegg Debuts in Europe; Instagram Sells Inventory in Brazil
This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its...
Virtual Reality Technology Could Change The Way We Experience Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How the SG Elections played out on social media
As the People’s Action Party (PAP) returned to power in a sweeping victory, social media played a key role in the 2015 Singapore General Elections....
Brick-And-Mortar Retailer Build-A-Bear Expands Into Digital
AdExchanger | Build-A-Bear Workshop, the children’s specialty retailer with strong roots in American shopping malls, is getting a facelift. Plagued by the realities of brick...
We Don’t Have to Follow Public-Radio Rules! Podcasters Play for Keeps at an Upfront
Podcasters sought to shed any public-radio, non-commercial vibe that still lingers around the format on Thursday night, when they pitched their popularity and audience demographics...
Ad Blocking Will Keep Growing Until We Make Ads Better
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
OtherLevels Retail Study Finds Mobile Messaging Frequency, Content & Targeting Support Successful ‘Mobile-First’ Campaigns
Could “mobile-first” messaging strategies be a smart move for retailers in the upcoming holiday shopping season? Perhaps so. Mobile messaging — built around content, frequency,...
