Metrics and Innovation in Digital Marketing
Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Source: ClickZ Asia
Tagged: digital
Market Place by Jasons celebrates little joys
Hong Kong – The posh supermarket’s new campaign by Grey reminds city-goers to treasure precious life moments. Source: Marketing Interactive
Rapp creates new experientialist role
Malaysia – Rapp Malaysia has hired Walter Teoh in the newly created role of experientialist to enhance and expand the agency’s integrated creative portfolio. Source:...
In Digital, Value is in the Eye of the Beholder
Gannett’s Steve Ahlberg, Federated Media’s John Battelle and Pubmatic’s Rich Sobel weigh in on how to balance costs and benefits. Via digiday,com
Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
StanChart pumps marathon up on Facebook
Hong Kong – Standard Chartered Hong Kong has raised more than HK$75,000 by matching Facebook likes for this weekend’s marathon. Source: Marketing Interactive
McCann shakes up top management
Malaysia – Tony Savarimuthu steps down as CEO of McCann Worldgroup Malaysia to head new agency MerdekaLHS. Source: Marketing Interactive
Aberdeen decodes investment jargon
Singapore – Global investment management group Aberdeen Asset Management has rolled out a campaign targeting potential investors. Source: Marketing Interactive
JWT wins all three Indosat brands
Jakarta – JWT Jakarta was appointed as the sole brand agency of telecommunications company PT Indosat. Source: Marketing Interactive
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
Why Digital Still Can’t Beat W…
Why Digital Still Can’t Beat Word Of Mouth In Sharing Brand Messages: http://t.co/mBWshVcb
Velti Buys Marketing Company M…
Velti Buys Marketing Company Mobile Interactive Group For As Much As $60M: http://t.co/dkIQoVWP
YouTube Now Allows Music Partn…
YouTube Now Allows Music Partners To Sell Merchandise, Digital Downloads And Event Tickets: http://t.co/cgOuqq56
The Six I-Principles of Digita…
The Six I-Principles of Digital Media Marketing: http://t.co/MIoA3wQk
The Weekly Digital Marketing U…
The Weekly Digital Marketing Update @ Copenhagen INK (http://t.co/hw3ecmyY) http://t.co/QDls2NbK
