16 Differences Between Google Mobile & Desktop…
16 Differences Between Google Mobile & Desktop Search Results In 2012: buff.ly/18y32hi
Tagged: digital marketing
As TV And Digital Screens Blur, Audience-Buying Metrics, Not GRPs, Will Dominate
While audience measurement giants Nielsen and comScore have scrambled to meet online ad industry demands around TV’s gross ratings points, WPP Group’s Kantar Media has...
How Bid Retractions Can Defeat Ad Fraud — If Buyers and Sellers Cooperate
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: The Marketer’s Calendars
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
KitKat sends up tech companies by boasting its cho…
KitKat sends up tech companies by boasting its chocolate bar specifications: buff.ly/1dIx7AH
Databoard for Research Insights – Cool new tool fr…
Databoard for Research Insights – Cool new tool from Google to create Infographics: buff.ly/179Mi0J
The brand message is important, but what you reall…
The brand message is important, but what you really need is a ‘content mindset’: buff.ly/150fsQm
Announcing DoubleClick Studio Layouts – Build rich…
Announcing DoubleClick Studio Layouts – Build rich media ads in minutes and get your ads live in hours: buff.ly/19kejmr
Stick a candle on it: Chrome turns 5: http://t.co/…
Stick a candle on it: Chrome turns 5: buff.ly/17Q84cT
An Example of a Perfectly Executed Pre-Roll Ad: ht…
An Example of a Perfectly Executed Pre-Roll Ad: buff.ly/1dRx5rt
Is the internet making everything sh*t?: http://t….
Is the internet making everything sh*t?: buff.ly/1dOjhxR
AOL On Launches ‘Spot On’ Video Ads, With Help Fro…
AOL On Launches ‘Spot On’ Video Ads, With Help From Interactive Ad Startup Carambola: buff.ly/1egG9Uu
Authenticity Through Mobile Marketing: http://t.co…
Authenticity Through Mobile Marketing: buff.ly/179LRDD
Time Inc. Tries Drawing on Reader Data To Lure Marketers
Time Inc., bracing for a spin-off from Time Warner early next year, is rolling out an ad product called Time Engage that’s designed to use...
GSK settles global media buying duties: http://t.c…
GSK settles global media buying duties: buff.ly/1a5Uqkb
