In The Win/Lose World Of Political Advertising, Attribution Is Irrelevant
AdExchanger | Digital ad experts are rising in the political campaign world, but digital’s unique measurement capabilities aren’t coming with them. A big part of...
Tagged: digital marketing
Sizmek and Fuisz Video Partner to Enable Seamless Shoppable Video Ad Serving and Reporting
Integration of Fuisz’ click-responsive interactive video into Sizmek MDX Platform to enable immersive video experiences and drive consumer engagement Austin, TX – Sizmek (NASDAQ: SZMK), the open ad management company...
Outbrain lists SG’s content trends during Rio Olympics
The 2016 Rio Olympics have come to an end, but many are still talking about the many ways in which the Games have surprised us....
What Marie Kondo Could Teach Marketers About Clutter
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Comic: Doom and Boom
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Prime M&A Targets: Ad Tech Companies That Own Customer Relationships
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital Channels Make Their Move On Sports, The Last Broadcast Stronghold
AdExchanger | Although the Rio Olympics broke its own record for reserved ad dollars set during the London Games in 2012, broadcast is losing its...
Atlantic Re:think Uses Data To Double Down On Visual Sponsored Content
AdExchanger | Native is a big deal to The Atlantic, where sponsored content will comprise 75% of digital revenue this year. It employs a 30-person...
AOL, IAB Lead Effort to Combat Prejudice in Tech Industry
Speaking at a breakfast devoted to diversity issues Wednesday, one AOL employee stood up to raise what he thought was a persistent problem facing minorities...
Winter Is Coming To Ad Tech: Obliteration Not Consolidation
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Programmatic Guaranteed: The Promises And Perils
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
true[X] Partners with BrightLine to Bring Choice-Based Engagement Advertising Technology to the Living Room
Partnership utilizes BrightLine’s TV-centric OTT ad product platform to expand true[X]’s reach NEW YORK – true[X], the leading engagement advertising solution company, announced that it...
Can We All Stop Beating Around the Bush When We Talk About Data?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Meredith’s New COO Wants Local And National Media To Share Resources And Data
AdExchanger | Local TV and print magazines don’t share much in common. But as local TV’s digital business grows, and as Meredith’s digital properties need...
Marrying Programmatic And Direct Is No Fairy Tale
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht,...
Computational thinking comes to the fore in Malaysian schools
It will be one big leap for Malaysia into the digital economy with computational thinking and computer science being embedded into national education system, writes...
