Agencies Defend Turf As Ad Tech Moves In On Client…
Agencies Defend Turf As Ad Tech Moves In On Clients lnkd.in/bCsv-mv
Tagged: digital marketing
$70 Billion TV Ad Market Eases Into Digital Direction
Earlier this year, DirecTV took a step into the future of TV advertising. Rather than let marketers target only shows and geographic markets, it allowed...
WPP To Announce Deal To Buy Chinese Digital Shop IM2.0
WPP, the world’s largest ad company, bought Chinese digital-advertising agency IM2.0 as part of its expansion strategy in the world’s fastest-growing economies, according to a...
LEGO Wall Planner Syncs with your Google Calendar…
LEGO Wall Planner Syncs with your Google Calendar Account: buff.ly/19zbDRQ
Facebook Buys Mobile Data Analytics Company Onavo:…
Facebook Buys Mobile Data Analytics Company Onavo: buff.ly/19z9nKk
Lookalike Modeling Your Ad Ops Team Can Build With…
Lookalike Modeling Your Ad Ops Team Can Build With a DMP: buff.ly/19yT93M
Google Docs can automatically generate QR Codes: h…
Google Docs can automatically generate QR Codes: buff.ly/1gDvioH
Brands, Do You Know If Your Native Ads Are Working…
Brands, Do You Know If Your Native Ads Are Working?: buff.ly/1hPDGPC
How To Collect Research Data For A/B Testing: http…
How To Collect Research Data For A/B Testing: buff.ly/19EJxX3
Mobile Ad Revenue Is Exploding, But Still Pretty T…
Mobile Ad Revenue Is Exploding, But Still Pretty Tiny Overall: buff.ly/1hPApjn
Facebook Puts Marketing Objectives at the Center o…
Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting lnkd.in/b7wCqgb
Catalina Modularizes Its Personalized Mobile Platf…
Catalina Modularizes Its Personalized Mobile Platform for CPG Retailers: buff.ly/18U5512
How Startups Are Disrupting Packaged Goods’ Kings…
How Startups Are Disrupting Packaged Goods’ Kings of Scale: buff.ly/GOHiX0
An Outsider’s Perspective On Where Data, Technology, Media And Analytics Intersect
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
