Measuring Amazon, eBay’s Media, Market Placements
Although Amazon and eBay are retail marketplace giants, the companies supply data and sell media placements in very different ways. These differences, reflected in their...
Tagged: digital marketing
Adknowledge Named One of the Best in National Survey
Glassdoor honors company with Employees’ Choice Award KANSAS CITY, Mo. – Adknowledge received confirmation on something its team members have known for a long time:...
From Blackouts to Battery Life: 2013 in the Eyes of a Very Digital Dad
PETE BLACKSHAW I just have two words to summarize my take on 2013: Rainbow Loom. Continue reading at AdAge.com Via AdAge
Infographic: Engaging Your Customers with Digital Content in 2014
From social media posts to traditional company blogs, using the vast array of digital resources at one’s command is now vitally important to attracting and...
The Unraveling Ad Server Relationship
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
The New York Times Is Going to Label the Hell Out of its Native Ads
Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill...
How Audience Extension Hurts Data’s Integrity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Programmatic Is Table Stakes
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Answering the Call: Ad Ops In a Native World
Native advertising has developed quite the cachet in digital advertising in the past year, with even the Federal Trade Commission jumping into the debate on...
Instagram to allow brands to send photo and video…
Instagram to allow brands to send photo and video messages to users buff.ly/19nxMoH
A Segue From The Supply Chain: SAP’s Digital Marketing M.O.
As enterprise technology companies race to make their respective suites the digital marketer’s platform of choice, building or acquiring to fill product portfolio holes becomes...
My week on twitter: 2 Mentions, 766 Mention Reach,…
My week on twitter: 2 Mentions, 766 Mention Reach, 1 Retweets, 163 Retweet Reach. via sumall.com/twitter
How Unilever reshaped marketing for the digital ag…
How Unilever reshaped marketing for the digital age buff.ly/JcQw04
Native Ads Are Coming to Internet Comments http://…
Native Ads Are Coming to Internet Comments buff.ly/1fmjSUV
Financial Times rolls out semantic advertising ser…
Financial Times rolls out semantic advertising service FT Smart Match globally buff.ly/19jiFwF
Charting A Path To In-House Programmatic
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
