UK brands are getting more charitable on Black Friday
Many retailers dread Black Friday, but few can afford to skip it outright. But while this year is forecast to be the U.K.’s biggest spend yet, a...
Tagged: digital marketing
Major Ad-Technology Company Bars Breitbart News for Hate Speech
AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules....
SapientNitro And Razorfish Merger Busts Silos, Scales Digital Across Publicis Groupe
AdExchanger | Publicis Groupe has merged digital agencies SapientNitro and Razorfish, it announced Thursday. The combined agency, SapientRazorfish, will sit under the Publicis.Sapient umbrella, which...
Publicis Merges Digital Shops SapientNitro and Razorfish, Creating SapientRazorfish
Publicis Groupe’s Publicis.Sapient has merged the digital agencies SapientNitro and Razorfish to create the new global entity SapientRazorfish. SapitentNitro CEO Alan Wexler will lead SapientRazorfish...
What Will The 2018-2020 Political Advertising Landscape Look Like?
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Jordan Lieberman, politics and...
Is Ad Tech Good For Your Health?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Apple Said to Be Exploring AR Smart Glasses in Wearables Push
Apple is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing, according to people familiar with the matter. While...
Michael Pennington Appointed Vice President, Digital and Ad Sales, NBCUniversal International Networks
LONDON: NBCUniversal International Networks (NBCUIN), the international channels’ division of NBCUniversal, announced the appointment of Michael Pennington to the newly created role of Vice President,...
High shipping costs, users researching: Key reasons for cart abandonment
Users just researching sites (34 per cent) and shipping costs or times not being acceptable (18 per cent), are some of the key reasons why...
Instagram adds Boomerang & Mentions to Stories
Instagram’s Stories got three new updates as it added links, Boomerang and Mentions in a bid to move ahead of its rival Snapchat. All users...
Impact Radius Opens APAC Ooffice in Sydney
World’s first digital marketing platform with built-in fraud detection ensures greater marketing certainty Sydney, AUSTRALIA — Impact Radius, a pioneer in global digital marketing and...
Publishers Beware When Wading Into Ecommerce Waters
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason,...
#sowhoknew: Don’t play the blame game
“It’s not me, it’s you”. How many relationships (both personal and business) have ended with those words. And the truth is, it’s most likely a...
Publisher Co-ops in Southern Europe: Q&A with Marco Guglielmin, CRO, Zodiak Advertising
Each market has a different approach to programmatic buying and selling and markets less often heard about, such as Italy and Spain, have very different...
Weve Partners with AppNexus to Offer More Relevant Targeted Advertising
Mobile marketing and insights provider Weve, which is part of O2, has launched a partnership through Axonix’s technology with leading independent advertising technology platform AppNexus,...
Crossing Borders: Leveraging Programmatic To Monetize Global Audiences
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
