McDonald’s Sets Up Shop in Silicon Valley
McDonald’s is setting up shop in the tech community epicenter of Silicon Valley. The company’s new outpost, on San Francisco’s Market Street, is the brainchild...
Tagged: digital marketing
Event-Level Data Enters The Spotlight
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Infographic: What do advertisers think of media auditors?
The WFA (World Federation of Advertisers) is taking a closer look at what some of the world’s largest advertisers think of auditors and the challenges...
Data pick of the day: 70% online Baby Boomers have FB account
Amongst the three age groups – Baby Boomers (now the senior citizen consumer base), Gen X and Millennials (born after 1982) – Facebook is still...
ExactTarget’s Future After Scott Dorsey: CEO To Step Down
Story updated with comments from Jay MacDonald of Digital Capital Investors Salesforce.com’s ExactTarget Marketing Cloud has lost its fourth C-level exec since the CRM giant acquired...
Digital animation survivor Inspidea gears for rapid growth
12 years on, cash-rich Inspidea is primed for rapid growth with the support of various government initiatives and its own track record. Via DNA
The rising CMO’s share in CIO spend
The Chief Marketing Officer has become an important stakeholder in the technology business. Taking that into consideration, SapientNitro launched a report ‘Marketing, Disrupted: Opportunities for...
Amazon ‘Not Optimistic’ It Will Resume Selling Hachette Books Normally Soon
Amazon.com said it is “not optimistic” that a dispute with publisher Hachette Book Group will be resolved soon and added that it is acting “on...
FreakOut On Mothers And Why Advertisers Need A Separate Mobile DSP
FreakOut, a Japanese demand-side platform (DSP), received the green light to issue an IPO on the Tokyo Stock Exchange’s Mothers Index on June 24. The...
Publishers, Let’s Talk Programmatic CPMs
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Video Ad Fraud; Broadcasters And Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Fraud In The Wall Street Journal, Mike Shields and Christopher Stewart cover...
CPG Brands Lead Carefully With Programmatic Video Buys
Consumer product goods (CPG) ad spending is in flux, as shown by the public comments of marketers like Kimberly-Clark and technology shifts such as the matching...
The Fading Divide Between Data Services And Digital Agencies
Just a few years ago, brands needed to be educated around the messaging and measurement technologies available in the digital age. That imperative has since...
How well does Asia Pacific resonate in sports?
As audiences anticipate the opening of the Singapore Sports Hub and the arrival of World Cup, SAP has looked closely at how well the Asia...
Data pick of the day: 59% of FB’s active users visit it more than once a day
Facebook can boast the most engaged membership base. Around 59 per cent of its active users say that they typically log on more than once...
iClick Brings China Programmatic To The United States
There are many differences between programmatic buying in China versus the United States. Among them is that companies in the United States are often very focused,...
