Week in Review: Smart nation, digital nation
DNA’s Singapore editor Gabey Goh stacks up Malaysia and Singapore against each other, finds there are not many differences … except for a key one....
Tagged: digital marketing
The Upshot Emerges as Potentially Lucrative Franchise at The Times
The New York Times’ 20 most-popular stories of 2014 included two from its news-explainer section The Upshot: “Where Are the Hardest Places to Live in...
Alibaba Stakes A Majority Claim In AdChina
China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba...
How Adtech & Martech Firms are Increasingly Colliding
The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of vendors classified as operating in...
CES 2015: Kimberly-Clark Embraces The Startup Scene
CPG giant Kimberly-Clark is one of the more progressive companies when it comes to digital strategy, largely for the way it adapted programmatic advertising way back in...
2014 in Review: A look at ‘Digerati50’ stocks
While the overall stock market picture in 2014 seemed gloomy, some companies managed to dodge the larger trend, in particular those tech companies owned by...
Communities In Schools Taps Custom Video To Bolster Brand Recall
Despite reaching 1.3 million students and families, the 30-year-old national nonprofit Communities In Schools (CIS) had set a “pretty low bar” for brand awareness according...
Could Programmatic Branding Have a Breakthrough Year?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
What No One Expects To Happen With Native In 2015
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Twitter rolls out recap feature to users
The micro-blogging site Twitter rolled out the ‘While you were away’ feature to users which shows the ‘best tweets’ that the user may have missed...
Anaplan takes the spreadsheet out of financial equations
Digital News Asia (DNA) sits down with Anaplan’s chief executive and asks him what he thinks of the company he heads after more than two...
Comic: Through the Data Woods
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Publicis Groupe extends tender offer to acquire Sapient to Jan 7
French advertising group Publicis Groupe S.A. has extended its previously announced tender offer to purchase all of the outstanding shares of common stock of Sapient...
Time Inc.’s Digital Audience Now Larger Than Print
Cannon on Dec. 18.” class=”medium” credit=”Getty Images” image=”http://%%img_server%%/images/bin/image/medium/KarenKovacs_NickCannon.JPG” url=” ” /> TIme Inc., the nation’s largest magazine company, has crossed an important threshold in its...
Cross-Channel Is High On Snuggle’s Digital Laundry List
CPGs are starting to spend more on digital – and that makes Snuggle Bear very happy. “It’s no secret that we’re all dealing with ongoing...
Flipkart raises USD 700 mn, files for conversion to public company in SG
Indian e-commerce website, Flipkart, announced a USD 700 million investment with new investors: Baillie Gifford, Greenoaks Capital, Steadview Capital, T. Rowe Price Associates and Qatar...
