As Ad Blocking Grows, How Can We Balance The Scale Between Publishers And Consumers?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta,...
Tagged: digital marketing
Alexander Lee joins Razorfish China as COO
Razorfish has named Alexander Lee as the Chief Operations Officer of Razorfish China. Mr Lee comes to Razorfish from Yahoo!’s global R&D center, where he...
Dragging corporate secretarial services out of the dark ages
While the rest of the business world is going increasingly digital, corporate secretarial services appear stuck in the medieval ages, according to Otonomos founder and...
Acxiom Links Consumer Data Across Devices and Stores for Kellogg’s and Others
The marketing-data giant Acxiom said today that a new system from its LiveRamp subsidiary will let advertisers continuously track, target and measure the same consumer...
The 6 laws of digital transformation, according to SingPost
At the recent Forrester CMO + CIO Conference 2015 in Singapore, SingPost’s Timothy Lee laid down a few laws to guide other companies in their...
Virtual Reality Technology Could Change The Way We Experience Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Brick-And-Mortar Retailer Build-A-Bear Expands Into Digital
AdExchanger | Build-A-Bear Workshop, the children’s specialty retailer with strong roots in American shopping malls, is getting a facelift. Plagued by the realities of brick...
We Don’t Have to Follow Public-Radio Rules! Podcasters Play for Keeps at an Upfront
Podcasters sought to shed any public-radio, non-commercial vibe that still lingers around the format on Thursday night, when they pitched their popularity and audience demographics...
Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
More Than 2,500 Buyers and Sellers Adopt Industry’s First and Only Direct Orders Platform LOS ANGELES – Rubicon Project (NYSE:RUBI), a global technology company powering...
Phone Carriers Asked to Block Ads From Consumers’ Data Charges
An ad-blocking company used a full-page ad in Monday’s Financial Times to target yet another aspect of digital advertising that consumers might not appreciate: the...
Week in Review: Small fish will eat the big fish
Catcha Group’s Wild Digital conference really got DNA founder Karamjit Singh excited, especially with its belief that ‘small fish’ will eat ‘big fish’ – and...
DNA on BFM: Catcha’s Wild Digital scores home run
The podcast from this week’s Tech Talk show on BFM Radio, featuring DNA founder Karamjit Singh. Via DNA
Dear Millennial: It’s Time to Break Up with Your Beer Can
Sure, glass may be less convenient than paper, plastic or aluminum — and it breaks. But the Glass Packaging Institute wants to change some of...
Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points
AdExchanger | CPG brands are the big TV spenders, but ecommerce and subscription startups like Gilt and Birchbox are coming on strong. Take Urban Ladder,...
Asia at the start of the API Economy curve: MuleSoft VP
Businesses looking to capture and engage customers need to rethink their approaches to digital and mobile, and will have to look into what is being...
Doing Business In The Shadows Cast By Walled Gardens
AdExchanger | Attribution companies Adometry and Convertro are frequently linked because they were acquired in quick succession (by Google and AOL, respectively). And the functionality...
