The Rush Toward Viewability Is Killing Brand Impact
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO...
Tagged: digital marketing
Comic: The New Blinders
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
CES 2016 Day 2: Do you suffer from Premature Technology Arousal?
CES 2016 is now in full swing, the parties have kicked off in style and the sheer scale of gadgetry on offer leaves you slack...
Oculus Rift most associated product with CES
With CES 2016 kicking off, the product most associated with it ahead of the event has been Facebook’s virtual reality handset Oculus Rift, according to data released...
Agnes Martinez joins Starcom Mediavest Group Philippines
Agnes Martinez has joined Starcom Mediavest Group in the Philippines as Insights & Strategy Director. Ms Martinez joins from Head of Strategy at Ogilvy &...
How digital fuelled Baba Rafi’s globalisation
Hendy Setiono built his Baba Rafi business from a single kebab stall to an international franchise, and digital is fuelling it all. Via DNA
Top IT Investment in 2016? Enterprise Mobility to Boost Agility, Speed, and Security
More than 90 percent of IT Decision Makers (ITDMs) see enterprise mobility as the critical function for customer engagement, competitiveness, and operational productivity in 2016....
Yahoo shuts down its video service Yahoo Screen
Yahoo has shut down Yahoo Screen, its video portal that was meant to compete with the likes of Netflix and Hulu. The service was started...
Ask the expert: I represent a FMCG company. How much portion of my budget should be via programmatic at this point?
Ideally 100 per cent and that’s because programmatic is about delivering relevant ads to your customer with data insights. However, if your data is not clean or...
Digital immortality: How to create an eternal copy of yourself
The singularity will arrive when the digital world becomes larger and more important than the physical world, and it’s already getting there, writes Serguei Beloussov....
Comic: 2016 Decisions
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Digital transformation initiatives = greater risks
The ongoing digital transformation initiatives in many organisations may bring many benefits but are also exposing them to greater risks, according to Darktrace. Via DNA
Oprah’s first Weight Watchers ad is making people cry
The tearjerker of the holiday season stars Oprah Winfrey for Weight Watchers. Marking her first appearance since buying a 10 percent stake in Weight Watchers...
The Washington Post Wants App Readers to Try, Then Buy
In recent months, The Washington Post has proven to be a traffic powerhouse, even overtaking The New York Times in unique visitors for October and...
Deals By The Dozen: Recapping The Hot Year In Publisher M&A
AdExchanger | With attention shifting to online, investors have realized that dollars are moving there too, making 2015 a hot year for digital publishers looking...
We Need To Close The Chasm Between Brand Goals And Publisher Metrics
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
