In Digital, Value is in the Eye of the Beholder
Gannett’s Steve Ahlberg, Federated Media’s John Battelle and Pubmatic’s Rich Sobel weigh in on how to balance costs and benefits. Via digiday,com
Tagged: digital marketing
SOCIAL MEDIA INSIGHTS: Don’t Bet Too Heavily On Fa…
SOCIAL MEDIA INSIGHTS: Don’t Bet Too Heavily On Facebook’s Ad Exchange lnkd.in/ZdKCKq
New Apple Patent Application Describes Flexible iW…
New Apple Patent Application Describes Flexible iWatch mashable.com/2013/02/21/app… via @mashable
Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
StanChart pumps marathon up on Facebook
Hong Kong – Standard Chartered Hong Kong has raised more than HK$75,000 by matching Facebook likes for this weekend’s marathon. Source: Marketing Interactive
McCann shakes up top management
Malaysia – Tony Savarimuthu steps down as CEO of McCann Worldgroup Malaysia to head new agency MerdekaLHS. Source: Marketing Interactive
Aberdeen decodes investment jargon
Singapore – Global investment management group Aberdeen Asset Management has rolled out a campaign targeting potential investors. Source: Marketing Interactive
JWT wins all three Indosat brands
Jakarta – JWT Jakarta was appointed as the sole brand agency of telecommunications company PT Indosat. Source: Marketing Interactive
Should Brands Like Coca-Cola Have Newsrooms? http:…
Should Brands Like Coca-Cola Have Newsrooms? lnkd.in/iKVn3z
Adobe Brings Twitter Ads to Life; Announces Early…
Adobe Brings Twitter Ads to Life; Announces Early Campaign Results lnkd.in/r3jA82
Cleverest way to promote a Breast Cancer app ever!…
Cleverest way to promote a Breast Cancer app ever! lnkd.in/kPnv3e
Google adds new touch to line of Chrome laptops ht…
Google adds new touch to line of Chrome laptops lnkd.in/9Te_XK
OPINION: What do Google’s ‘Enhanced Campaigns’ rea…
OPINION: What do Google’s ‘Enhanced Campaigns’ really enhance? lnkd.in/YrZdWH
Twitter tries new tool to unlock ads http://t.co/a…
Twitter tries new tool to unlock ads lnkd.in/tCmVtJ
