IDC Slashes 2013 Tablet Shipment Forecast
Amidst growing competition from larger smartphones and the prospect of new categories such as wearable devices diverting consumer spending, International Data Corporation (IDC) Worldwide Quarterly...
Tagged: digital marketing news asia
XM Asia acquires major stake in Designercity
Hong Kong – XM Asia Pacific, part of the WPP group, has acquired a majority stake in Hong Kong digital consultancy Designercity for an undisclosed...
10 great examples of responsive design from around the world
Global News Canada Mitsubishi Motors Australia Alex De Fluvia: Spain British Council: Ukraine Comp.ly: United States Asia Web Net: Thailand World Wildlife Fund: United States...
Mobile Marketing Association Ready to ‘Deconstruct Mobile’
This September, for the fifth time, the Mobile Marketing Association will return to Singapore for MMA Forum Singapore 2013. The Mobile Marketing Association is praising...
Embracing the Reality of Multi-Touch Attribution
It’s no longer a concept or technology that is only for those with deep pockets. Consider this approach. Source: ClickZ Asia
Advertising Statisitcs
The Advertising Statistics documents are part of Econsultancy’s Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are...
Estee Lauder Endorses YouTube’s TrueView Ad Format
Including stats on YouTube’s Generation C in Hong Kong. Source: ClickZ Asia
Pre-Rolling in the Deep
Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a result? Source: ClickZ...
Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Source: ClickZ Asia
Just Passing Through? A Look at LINE vs Facebook
That Japanese are simply “replacing” Facebook with LINE is a flawed hypothesis. Here’s why. Source: ClickZ Asia
StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia and Vietnam
Mobile advertising updates in Asia Pacific. Source: ClickZ Asia
Digital Transformation
Econsultancy is conducting a 2 hour interactive roundtable session which guarantees to inspire with thought provoking discussions on Digital Transformation. What exactly is digital transformation? Which companies...
Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
The bank’s chief information officer shares his perspective on using social media for the feat. Source: ClickZ Asia
Driving Mobile Advertising for Automotive Brands
Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your...
