How Pizza Hut Bakes A Multiscreen Super Bowl Strategy
AdExchanger | Pizza Hut set a record during last year’s Super Bowl when it sold $12 million worth of pizza through digital channels. This year, it...
Tagged: digital campaign
About 90% advertisers reviewing programmatic contracts: WFA Report
While Agency Trading Desks continue to dominate programmatic ad buying, advertisers are now demanding a new kind of relationship that provides significantly improved control and...
Dentsu, WPP led acquisitions in mktg world in 2016: R3
It was a watershed year for acquisitions in the marketing sector with traditional players fighting with Private Equity, Consulting and IT firms, Chinese conglomerates and...
DT appointed by International Table Tennis Federation for an intuitive app
Creative technology agency DT has been appointed by the International Table Tennis Federation (ITTF) in a bid to amplify its new high impact, shorter format...
Starcom bags Mahindra Holidays account
In a significant development, Starcom India, part of Publicis Media India has won the digital duties of Mahindra Holidays & Resorts India Ltd. The business...
Merkle Releases Its Q4 2016 Digital Marketing Report
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q4 2016 Digital Marketing Report. The report analyzes...
Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq
With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another...
Google banned 1.7 billion ads in 2016: Report
In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in...
2017 Predictions for a connected world
Digital revolution has largely been a godsend in the field of marketing. Emerging new technologies are changing the way consumers interact with brands which in...
After The Gannett Spinoff, Tegna Builds Up Its Addressable TV Ads Business
AdExchanger | After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused...
mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. First-of-its-Kind...
Brands Celebrate Year of the Rooster With Emojis, Mobile Games, Art
Visitors to Apple’s Chinese homepage lately have been greeted by artwork of vibrantly colored roosters. Apple hired Chinese contemporary artists to use its computers, tablets...
Viant Buys Adelphic; Superawesome Plans IPO
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO;...
The Future of Video: Working Towards Ubiquitous Programmatic TV
With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider...
Second-Price Auctions And The Potential For Gaming The System
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko,...
Adobe’s hot trends for marketers in 2017
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally —...
