Can Media Agencies Bring Order To The Chaos Of Influencer Marketing?
AdExchanger | Influencer marketing found its stride in 2015, and some expect this year will bring it a big step closer to becoming a mature...
Tagged: digital campaign
Oracle Acquires AddThis; Yahoo Re-Org Against All Tax Odds
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Oracle to buy AddThis; Yahoo ignores tax threat and considers...
The Rush Toward Viewability Is Killing Brand Impact
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO...
Comic: The New Blinders
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
CES 2016 review: Leaving Las Vegas
As the annual CES tech-fest in Vegas takes it’s final roll of the dice, it’s time to decide whether the 2016 event came up ‘aces’...
7 steps to crafting a compelling verbal identity
There is a traditional emphasis on a brand’s visual identity – its logo and colours, its typography, its visual system, its ‘look and feel’. An...
CES 2016 Day 2: Do you suffer from Premature Technology Arousal?
CES 2016 is now in full swing, the parties have kicked off in style and the sheer scale of gadgetry on offer leaves you slack...
Oculus Rift most associated product with CES
With CES 2016 kicking off, the product most associated with it ahead of the event has been Facebook’s virtual reality handset Oculus Rift, according to data released...
Netflix expands to 130 new countries except China
Netflix launched its service globally, simultaneously bringing its Internet TV network to more than 130 new countries around the world. The company made the announcement...
Agnes Martinez joins Starcom Mediavest Group Philippines
Agnes Martinez has joined Starcom Mediavest Group in the Philippines as Insights & Strategy Director. Ms Martinez joins from Head of Strategy at Ogilvy &...
How digital fuelled Baba Rafi’s globalisation
Hendy Setiono built his Baba Rafi business from a single kebab stall to an international franchise, and digital is fuelling it all. Via DNA
Top IT Investment in 2016? Enterprise Mobility to Boost Agility, Speed, and Security
More than 90 percent of IT Decision Makers (ITDMs) see enterprise mobility as the critical function for customer engagement, competitiveness, and operational productivity in 2016....
Ad Tech Is Merging With Mar Tech, But Who’s in Charge?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ashish Bhasin to chair India’s Most Like’d Brands Jury
Digital Market Asia will host its novel initiative India’s Most Like’d Brands’ jury meet on the 6th of January in Mumbai. India’s Most Like’d looks...
Yahoo shuts down its video service Yahoo Screen
Yahoo has shut down Yahoo Screen, its video portal that was meant to compete with the likes of Netflix and Hulu. The service was started...
#sowhoknew: 6 stupid office rules that should be banned
Rules in the workplace. Without them we’d have anarchy right? Or would we? According to an article by Dr Travis Bradbury in the Huffington Post...
