The 6 challenges of digital transformation
The Titanic seemed unsinkable. However, it did not anticipate the Iceberg that broke its pace. Digital disruption is the iceberg that companies must anticipate as...
Tagged: digital campaign
FCB Group elevates Shaun Tay to CEO role in Malaysia
FCB Kuala Lumpur’s Managing Director Shaun Tay has been appointed CEO of the FCB Group in Malaysia responsible for both FCB and its boutique agency,...
BBDO’s David Tay heads to Havas Worldwide Singapore as GM
Havas Worldwide Singapore has appointed David Tay as General Manager of the agency. In his new role, Mr Tay will lead and manage the group’s business portfolio...
Jill Kramer Joins Accenture as Managing Director of Advertising
Advertising veteran and creative visionary to ignite Accenture’s global brand, digital first agenda NEW YORK – Accenture (NYSE:ACN) has hired Jill Kramer as managing director...
A new brand’s entry into India: The initial questions
Remember high school? Were you ever in a situation where you had to shift schools mid-term? Or your first day of college? Or for a...
NewFronts: Digital Pubs Act More Like TV
AdExchanger | YouTube reaches more 18- to 49-year-olds on mobile alone than any cable network or broadcaster, said Susan Wojcicki, CEO of YouTube, during Google’s...
10 fine digital marketing stats from this week
Now, on with the stats… Volkswagen the least-engaging brand amongst US consumers 42,792 American consumers participated in Brand Keys’ 2016 Customer Loyalty Engagement Index. I’m not...
Mobile First Content Strategy: From Optional to Mandatory
Back in “olden days” — oh, like a mere decade ago — having an attractive and functional website was the most critical priority for a...
Solid Growth for Criteo; Adblock Plus Suggests Donation Scheme
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records strong growth in Q1 2016; Adblock...
The Dark Arts Of Second-Price Auctions
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The 4 Cs of ecommerce in India
Asia is the largest ecommerce region in the world, turning over USD 877.61 billion in transactions in 2015, and India’s contribution was a staggering 129...
How Maybelline Indonesia doubled its engagement on Instagram
Maybelline Indonesia partnered with Lion & Lion to create an Instagram content strategy that would drive engagement and follower growth for the brand locally. Background...
Alibaba’s revenue rises 39% with increase in online shopping in China
Alibaba recorded a revenue of RMB 24,184 million (USD 3,751 million), in the fourth quarter with an increase of 39 per cent year-over-year. China retail marketplaces...
Publicis HK gets new CEO, Thierry Halbroth promoted to Managing Partner
Publicis Worldwide has appointed Alex Lee as Chief Executive Officer and promotion of Thierry Halbroth to Managing Partner for its Hong Kong operations. Effective immediately, Mr Lee will...
Performics bags Zopper account
ZOPPER has awarded its digital mandate to Performics which includes the full range of digital, including search engine optimization (SEO). Zopper is a local shopping...
Why Omni-channel Marketing Can No Longer Be Avoided by Banks
The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about how digital transformation is forcing...
