Outbrain lists SG’s content trends during Rio Olympics
The 2016 Rio Olympics have come to an end, but many are still talking about the many ways in which the Games have surprised us....
Tagged: digital campaign
Best of the week: The Olympics show how media’s changed
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal:...
The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate...
The Mobile Programmatic Rebirth of the Creative Agency
Much has been written about the impending death of the agency and the role programmatic will purportedly play in the killing. But, far from eliminating...
What Marie Kondo Could Teach Marketers About Clutter
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
If Vendors Sent Fewer Canned Emails, They Would Reach More Publishers
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall,...
Comic: Doom and Boom
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Ogilvy identifies 12 ‘velocity” markets
Ogilvy & Mather has identified 12 ‘velocity’ markets that will be key to middle-class consumer growth over the next decade. With the ‘BRIC’ index of...
Recession-ready marketing
Not since 2008 has the future been more uncertain. With the collapse of Lehman Brothers still fresh in the memory of most, the global economy...
CtrlShift names new CEO, CFO & Malaysia Country Head
CtrlShift, a data-driven audience-focused marketing solutions company, has appointed three new appointments to its management team. Deepika Nikhilender, who joined CtrlShift earlier this year as...
Prime M&A Targets: Ad Tech Companies That Own Customer Relationships
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Women’s Libbers
‘Women? You’re better off keeping chickens.’ Our teenage boys are talking about their girlfriends at the dinner table. But as a manager you can’t even...
Prodigious Singapore appoints Peter Short as Managing Director
Cross-media production specialists Prodigious has appointed Peter Short as Managing Director for its Singapore office, effective immediately. With more than two decades of experience in...
Crest, Publicis Shanghai celebrate Olympians
Since the first bite of a gold medal at the 1984 Summer Olympic Games in Los Angeles, athletes on the podium can’t seem to resist...
Digital Channels Make Their Move On Sports, The Last Broadcast Stronghold
AdExchanger | Although the Rio Olympics broke its own record for reserved ad dollars set during the London Games in 2012, broadcast is losing its...
