5 Steps to Ensure a Secure Marketplace for First-Party Data
The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy to hold it all together. In...
Tagged: digital campaign
Beyond Standard Measurement to Understanding the Head & Heart: Lessons in the Role of Neuroscience
How do neuroscience and advertising connect? Following her attendance at Adweek NYC, Celine Saturnino, head of media operations, Total Media writes exclusively for ExchangeWire about how...
#sowhoknew: Will your digital past come back to haunt you?
At the US Presidential debate last Sunday ‘regular guy’ Ken Bone became an overnight sensation. With his natty red cable knit sweater and earnest demeanour...
OMD Australia elevates Aimee Buchanan to CEO role
OMD has promoted Aimee Buchanan to Chief Executive Officer, OMD Australia. The announcement follows the promotion of Peter Horgan to CEO of Omnicom Media Group, Australia...
Havas Creative Group Appoints Mike Amour as Chairman and CEO of APAC
Havas Creative Group has appointed Mike Amour to the position of Chairman and CEO of Asia Pacific, effective October 17. In this new role, Mr Amour...
Kraft Heinz Indonesia hands digital mandate to VML
ABC Kraft Heinz in Indonesia has selected VML Indonesia, as their digital partner to handle their ABC brand, which has a presence in soy, chili,...
WPP’s Xaxis to acquire Triad Retail Media
Xaxis has signed an agreement to acquire, subject to regulatory approval, Triad Retail Media, digital retail media advertising firm, from Rockbridge Growth Equity and Falcon Investment Advisors....
Isobar hires new Head of Strategy & Planning in China
Isobar China Group, part of Dentsu Aegis Network, has appointed Lin Liu as Head of Strategy & Planning of Isobar China, with immediate effect. In this...
Less Ad Fraud in UK; SpotX / Vemba Partnership
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud in UK; SpotX and Vemba...
Why publishers should explore newer monetisation models besides ads
In the digital monetisation landscape, experimentation and innovation are the latest buzzwords. By implementing native advertising, contextual ads, innovative paywall models, and affiliate programmes, media...
Mobile Overtakes Desktop for the First Time in Latest IAB UK Ad Spend Report
Wednesday (12 October), PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken...
Dominance of native; Mobile in the Morning
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Reality check: Attribution hardships are no excuse to avoid mobile
Written by Andy Pocock, svp of strategic business development. Here’s a simple credo for successful media planners: Follow the eyeballs. Yet as those eyeballs shift...
Getting the best out of B2B technology content marketing
From GE’s Txchnologist, Adobe’s 99U, Intel’s IQ, Unbounce’s Page Fights with their focus on video content, to Australia’s MYOB End of Financial Year hub, leading...
Hahn SuperDry tells Australians to ‘Never Settle’
Hahn SuperDry has unveiled its latest campaign, ‘Never Settle’ via Ogilvy Sydney, which urges consumers to get out of their comfort zone as that might...
Ogilvy Melbourne expands team following new business wins
Following a raft of new business wins, Ogilvy Melbourne has announced several new senior hires,broadening the agency’s talent-base and skillset. The new appointments include Danielle...
