Wine Enthusiast Cracks Down On Cross-Channel Waste With Convertro
Despite Wine Enthusiast’s history marketing through direct mail, the purveyor of accessories and storage for wine connoisseurs is pushing into digital channels to complement its...
Tagged: digital campaign
DataXu Names Software Executive to Board of Directors
Dan Demmer Joins DataXu’s Board BOSTON – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, announced that Dan Demmer has joined...
The Weekly Digital Marketing Update @ Copenhagen INK (17-02-2014)
Asia Digital Marketing News Kay Jewelers’ Hashtag #ekbkw Was Asking For It Confessions of Big Brand Social Media Managers Registration Still Open for mobileStorm’s Casino...
Mobile DMP: Dead At Design Time
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Marie Claire Goes Low-Budget with Live Valentine’s Day Game Show
Marie Claire is a highly polished magazine; its recent foray into digital video was not. The Hearst-owned title live-streamed its first dating show “The Love...
Agency Q4: IPG Places Hopes In Digital Services, Publicis-Omnicom Merger Might Be Delayed Until Q3
Investing in new and existing creative and digital talent in 2014 will be a key development pillar for Interpublic Group (IPG), the holding company said...
Acxiom Audience Operating System™ Builds Momentum, Adds New Features
Marquee partnerships accelerate; accolades continue Acxiom® (Nasdaq: ACXM ), the leading enterprise data, analytics and data-driven platform solutions company, announced the addition of several new...
How Apple Burned The Ad Industry Again
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Integral Ad Science Acquires Mobile Analytics Company Simplytics
Introduces Ad Verification and Viewability Across All Digital Channels, Including In-App and Mobile Web New York, NY – Integral Ad Science, the leading global provider of actionable...
The Weekly Digital Marketing Update @ Copenhagen INK (10-02-2014)
Asia Digital Marketing News Airbnb Swoops to Rescue of Reporters With #SochiProblems The Top 5 Stories in Mobile Marketing and Advertising This Week The Anatomy...
As Programmatic Flies High, Watch Out For Its Crosshairs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
DG Transaction Spawns Launch of Sizmek Online Ad Tech Company
Move Signals Close to $485 Million Sale of DG TV Business to Extreme Reach New York, NY – Signaling the close of the sale of...
Mocean Mobile and Yahoo Launch Premium Mobile Ad Marketplace
Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting NEW YORK – Mocean Mobile (http://www.moceanmobile.com), the...
The Anatomy of a Viral Site
Brands and agencies talk constantly about creating content and experiences with the potential to go viral. In a social media world, it’s all about “earning”...
Federated Media Publishing Sells Content Marketing Business to LIN Media
Company Rebrands Programmatic Advertising Business as sovrn SAN FRANCISCO – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social...
Coke launches special “interactive” bottles for World Cup 2014
World Cup 2014 will soon be here, so Coca-Cola has launched a special series of bottles to celebrate the event. These collectible mini-bottles are decorated...
