Coffee with OMD’s Mainardo de Nardis: Of leading with example
For media agencies, the past year has been an interesting one. Some markets slowed down in pitching, while some became more active. Certain large businesses...
Tagged: digital campaign
AXA-Tianping assigns media duties to Vizeum China
Vizeum China has won the media planning and buying services for AXA Tianping Insurance, China’s largest foreign insurance company, following a competitive pitch. It’s the...
OMD’s Asia office gears up for Hasbro business
Hasbro, one of OMD’s recent global wins is seeing action in the Asia offices as well. OMD has appointed Jian Yang as Global Strategy Director...
Komli offers brands mobile app for real-time campaign management
Komli Media has introduced an Android app for its Remarketing Demand Side Platform (RDSP) customers. The app allows customers to manage their various campaigns and...
How The Asian Programmatic Market Can Realise Its ‘Dynamic Growth’
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for...
FB partners with ZipDial for ‘missed call ad format’ in India
Facebook’s advertising initiatives in the fast growth markets, that the social media network has based on market- specific insights and nuances, have delivered noteworthy results....
Experience, precision planning… key traits of Chinese shoppers
As brands focus to understand the Chinese shopper, a common observation made is that, like other growth markets, unique traits and trigger define shoppers in...
ATS Singapore Now SOLD OUT!
ATS Singapore is now sold out. We have close to 500 attendees attending our event on Monday, July 07. This is our biggest event yet...
Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study...
The Bartender’s Guide To Blending Better Mobile Audiences
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Demand-Side Lineup
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Facebook goes ‘inside’ fast growth mkts to offer scale to advertisers
In the last two years, Facebook has seen more than its share of headline space for the continued growth in its advertising revenues. What makes...
IPG Mediabrands uses programmatic to measure social media ROI
Pushing forward its commitment towards programmatic, IPG Mediabrands has set up Performly, a software and services platform that gives marketers the ability to measure social...
APAC Programmatic Survey Results Show Skills Gap, But Desire To Learn More
Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams that actually execute campaigns in...
Let’s Not Lose Sight Of The Real Power Of Programmatic
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
Cookies and Tracking: Are We Part Of The Problem Or The Solution?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
