Digerati50: Playing midwife to new startups
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Tagged: digital campaign
What the inaugural Internet.org summit means for India & Facebook
As the communication fraternity in India gears up for the visit of Facebook’s Co-Founder and CEO, Mark Zuckerberg later this week – on October 9...
Engagement, conversion are top content mktg initiatives for B2B players
B2B (business to business) marketers are creating more content and using various tactics to promote and distribute content to their respective audiences. This specific section...
Keeping sports’ spirit energised: 361° at 2014 Incheon Asian Games
One of the most highly anticipated showdowns at the recently concluded Asian Games in Incheon was the three matchups between Chinese swimmer Sun Yang and...
JWT Malaysia appoints Nixon Lee to new role of Digital Integration Director
JWT Malaysia has brought Nixon Lee on board in the newly created role of Digital Integration Director, a move that attempts to underscore the agency’s...
500 Startups appoints Khailee Ng managing partner
Silicon Valley’s 500 Startups has announced the election of two new managing partners, Bedy Yang and Khailee Ng, a Malaysian and a Digital News Asia...
Advertising Week 2014: Technology Takes Center Stage
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Nick Denton and Michael Wolff square off on privacy, journalism
When Gawker founder Nick Denton and media critic-provocateur Michael Wolff get in a room together, things are bound to get interesting. The two talked privacy...
Microsoft Underlines its ‘Cross Screen’ Credentials & ‘Unique’ Pitch
Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in a ‘mobile-first’ world is far...
Why The New York Times’ niche app strategy is flailing
The New York Times’s efforts to capture younger readers is hitting a few speed bumps. Yesterday, amid the news that it plans to cut 100...
As India embarks the e-journey…
In the past five years, India has transformed its skepticism towards digital technology to faith and optimism that will lead developments in the Indian economy...
Samsung retains Publicis Groupe agencies for global ad biz
Culminating its global review for advertising partners, Samsung Electronics has retained its roster agencies Starcom Worldwide and Leo Burnett for the share of the pie...
From Blobs And Arrows To Reality – The Technology Disconnect
Matt Adams. iProspect, chief media officer, offers his opinion on the many advertising pitches he has seen from ad tech firms, and how many of their...
TNT gets aboard a human truck in large scale mktg push
TNT has embarked on what is seen as one of its first large-scale advertising push in years. In an integrated campaign, ‘The People Network’, TNT...
Komli re-energises remarketing platform; includes CRM data
Komli Media has re-energised its remarketing offer to now include CRM (customer relationship management) data in addition to website and mobile traffic. As an integrated...
Mindset shift needed to bridge gap in APAC’s digital mktg maturity
The digital divide between markets and businesses finds mention in various conversations to caution those that are either slow in adopting digital or are not...
