Smaller screen size gets big for mktg in India
The digital story in India has evolved over a period of time, today home desktops do not mark the digital development of an individual but...
Tagged: digital campaign
2014: Our favorite creative from around the world
This is the fourth installment of Digiday’s series that highlights interesting, creative, funny or otherwise notable digital projects from around the globe, and the last one...
Comic: Through the Data Woods
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Trending in India: From Atal Bihari Vajpayee to Santa Claus
While India is thoroughly engrossed in Christmas and New Year fever this week, the news world has too quietly slipped into hibernation mode until the...
Publicis Groupe extends tender offer to acquire Sapient to Jan 7
French advertising group Publicis Groupe S.A. has extended its previously announced tender offer to purchase all of the outstanding shares of common stock of Sapient...
Affle’s Anuj Kumar on why mobile is important for brands
Affle, a digital services company based out of Singapore has been in the market for over eight year now. Its key businesses revolve around mobile...
DMA Digital Diary: ‘Tis the season to be jolly
The halls are decked and the gifts are packed. With the festive season around the corner, Christmas shopping surged in the last few weeks in...
Top ten apps for 2014
As Asia became a mobile first market this year, digital and mobile was high on priority for marketers and consumers alike this year, whether it...
Data pick of the day: 58% users worried about online privacy
Globally, 58 per cent of the online population now agrees that they are concerned about the internet eroding their personal privacy, which is up from...
Time Inc.’s Digital Audience Now Larger Than Print
Cannon on Dec. 18.” class=”medium” credit=”Getty Images” image=”http://%%img_server%%/images/bin/image/medium/KarenKovacs_NickCannon.JPG” url=” ” /> TIme Inc., the nation’s largest magazine company, has crossed an important threshold in its...
Sony Hack: Information Security Is Everyone’s Job—Even Marketers’
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research....
All Day: From viral Twitter feed to media company hopeful
Only in today’s digital media climate can a couple of college-age kids with popular Twitter accounts raise $2 million to launch a full-fledged media company. Xavier...
60% marketers unsure of cost of fraud to their organisation
Few marketers understand the full benefit of fraud-prevention systems on their activities as about 60 per cent of marketers are unsure of the cost of...
Oracle buys data tracking firm Datalogix
Oracle has acquired data analytics firm Datalogix thus boosting its marketing technology offering. Datalogix connects offline consumer spending to digital marketing that helps marketers increase...
Cross-Channel Is High On Snuggle’s Digital Laundry List
CPGs are starting to spend more on digital – and that makes Snuggle Bear very happy. “It’s no secret that we’re all dealing with ongoing...
All Things Old Made New Again? Email Is Top Category for More Marketing Money in 2015
It’s not going away — and it just might get better. Yes, we’re talking about email, the death of which has been fraudulently foretold for...
