Triton Ties Up With Edison Research To Bolster Podcast Measurement
Podcasting is hot, podcast measurement is not. In a bid to address the myriad measurement challenges facing on-demand audio content, Triton Digital has partnered with...
Tagged: digital campaign
Indian marketers assign 15% ad spend to social media: E&Y
Social media is emerging as an integral component in brands’ marketing strategy in India. An Ernst &Young study, ‘Social Media Marketing India Trends’, has further reiterated the sentiment...
Dentsu Aegis Network acquires digital mktg agency Emerald in Vietnam
Dentsu Aegis Network has entered into a definitive agreement to acquire a stake in Emerald, a full service digital marketing agency in Vietnam. Emerald will...
Indosat, Smaato partner to set up mobile ad exchange in Indonesia
Indosat, member of Ooredoo Group, and Smaato have partnered to launch a joint venture Indonesia Mobile Exchange (IMX). Indosat’s existing mobile advertising offering, i-klan, which...
PubMatic adds native in its programmatic mix for publishers
PubMatic has introduced programmatic native advertising as part of its One Platform for publishers. The company claims that solution advances the native advertising market by...
The Echo Chamber: So You Are In Ad Tech… What Does That Mean?
This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You’ll be glad to know it...
#mavericksindigital: China, key to the global luxury market
This past week we saw the launch of the first leg of London Fashion Week (LFW). This event is held twice a year where everyone...
#sowhoknew: The dress that broke the internet
I always imagined that it would be Kim Kardashian’s naked bum that would ultimately break the internet. But it was actually a blue and black...
Headway Digital Releases MoBrain 2.0 at Mobile World Congress
Miami, FL – Headway Digital (www.headwaydigital.com), the online ad industry’s global programmatic media company, announced the upcoming release of MoBrain™ 2.0, a mobile marketing platform...
Why ComScore Needs WPP’s Investment To Take On Nielsen
Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV...
U.S. Now Leads Ad Spending Per Capita
Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According to a new report from...
Week in Review: Telcos aiming to be the hub of our digital lives
It was mainly telco news that caught the eye of Karamjit Singh, who also shares with readers news of a personal tech channel being introduced...
ExchangeWire European Weekly Round Up
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon...
Facebook’s Inventory-Ads Rollout Foreshadows An Ad-Tech Ecosystem Reset
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Aquaman’s Sidekick: Acqui-Hire!
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
Will Yahoo catch up in mobile ad race?
For advertisers, Yahoo is certainly providing the tools necessary to increase ad reach and targeting capabilities in the mobile space. However, whether Yahoo has ultimately...
