Using its accredited click measurement platform, PureClick’s Project ZeroBot will identify non-human traffic that is maliciously clicking on paid ads, the publishers that contribute to...
FOX Sports wants to bring its content to where users watch it. AOL wants more video content. Deal. It was in that team spirit that...
At Condé Nast, yesterday’s competitors are today’s collaborators. Condé is striking video-distribution deals with publishers such as BuzzFeed, Vox and ABC News, media companies it...
Ecommerce is on the rise. Studies across our advertising network show that in 2013, 60 per cent of Malaysians shopped online; increasing to more than...
As India moves ahead of the World Cup frenzy and puts the defeat against Australia at the ICC Cricket World Cup 2015 semi-final behind it,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Nearly 66 per cent of Facebook’s advertising revenue last quarter came from mobile ads and this quarter it’s been pegged to be higher. It is...
As online penetration approaches 50 per cent (670 million internet users) in China, the world’s most populous market, digital is on the top of marketing leaders’...
Looking back on 2014, one of my main takeaways for the year is that marketing on social media platforms – especially Twitter and Facebook –...
Criteo, the performance marketing technology company, has released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more...
Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way...
VO5, a UK-origin hair styling brand will launch a world first in wearable technology, a hair clip that monitors hair and provides real-time feedback on...
There’s no doubt about it: spending on digital display advertising in the U.S. is definitely traveling to the social media sites. That market, which will...
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. For Publishers, It’s Scale Fast Or Own Your Niche Mid-size publishers are being forced...
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