Xentral Methods bets on e-book market
From an engineer who could not land a job in Kuala Lumpur, Faiz Al-Shahab is now running a promising South-East Asian e-book and interactive content...
Tagged: digital campaign
Regarding Recode: Brand-name journalists do not a business plan make
It’s hard out there for an independent news site. On Tuesday, Recode, the tech business site founded by media vets Walt Mossberg and Kara Swisher, inked a...
New GOP Super PAC Wants to Be Kickstarter of Political Ads
“Sit down and shut up!” In a new ad, that bit of vintage Chris Christie serves as an implied response to a series of strategically-edited...
Alibaba to surpass Baidu’s mobile ad revenue in China
Chinese e-commerce website Alibaba will have the greatest share of mobile internet ad revenues in China for the first time this year. Alibaba will take...
Why invest in content marketing?
Content marketing is here. It’s a significant channel and one that does not follow the rules of traditional advertising nor the processes associated with traditional...
Here Comes the Telco Ad Stack War
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion...
#mavericksindigital: Asian digital music scene on the rise
Last week the Asia music scene converged in Singapore for its annual Music Matters event. It’s the only event in Asia that gathers the entire...
Apple beats Google to ‘Most Valuable Brand’ title
Apple is back to being the ‘world’s most valuable brand’ reclaiming the title from Google in 2015. A BrandZ report by WPP and Millward Brown...
Overcoming the Challenges of Attribution Model Progress
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro, Experian Marketing Services, head of...
Indonesia leads digital, mobile internet ad growth worldwide
Advertisers in Indonesia will spend USD 11.39 billion on ads this year. This shows an increase of 16 per cent over 2014 spending levels, eMarketer’s...
CES Asia Day 1: Chinese exhibitors dominate
The much awaited Asian edition of the immensely popular and most happening technology trade show, Consumer Electronic Show (CES) finally arrived in the bustling metropolis...
Google goes ‘buy button’ crazy
With more users beginning their product searches on a mobile device, Google is always looking for ways to improve the mobile purchase experience. The insertion...
Barry Hall asks Australians to ‘soften up’ in Kleenex campaign
One of Australia’s hardest men – Barry Hall – is urging Australians to find their softer sides this winter, in a new Kleenex Facial Tissues...
#sowhoknew: Spotify vs Apple – The final countdown?
“The perfect music should always be just a touch away,” said Spotify CEO Daniel Ek at a news conference last week. So if that’s the...
#dmexco kicks off in Singapore tomorrow
Digital Marketing and Exposition Conference – Dmexco Satellite Singapore 2015 is committed to its tagline – ‘Bridging Worlds in Digital Marketing – Content Consumption Trends...
Mozilla Readies Next Phase Of Ad Road Map: Personalization
Mozilla is in a tough spot. Building a big ad business is key to the nonprofit’s well-publicized revenue diversification strategy, but many targeting techniques that...
