Dr Shashi Tharoor to keynote at Socialathon India 2015
The countdown for the Indian edition of Socialathon India 2015 has begun. This year, over 250 entries are competing for the India leg of the...
Tagged: digital campaign
Most marketers give failing grades to quality of sales lead delivery
Only 12 per cent of marketers believe their content marketing engines are effective and are strategically programmed to target the right audiences with relevant and...
Mick Fanning’s near miss with a shark: Why everyone won
I assume like most; we all shrieked when an unmistakable, slate-grey, dorsal fin sliced through the water’s surface in J-Bay, South Africa. And when the...
Interpublic’s revenue increases 6.7% in Q2 2015
In Q2 2015, the Interpublic Group reported revenue increase of 1.3 per cent and organic revenue increase of 6.7 per cent to USD 1.88 billion...
Is Advertising Technology Making People’s Lives Easier?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
#DigitalDiary: Time to let Flash go?
With Firefox and Chrome dropping Adobe’s flash player, is it time to think about whether we should finally let the format go for videos? Mozilla...
Shoot for the stars: Steve Blakeman’s parting advice to Asia
After almost a decade in the region Steve Blakeman, erstwhile the CEO of OMD APAC, has relocated back to the UK to take up his new...
Retiring Flash as the basis for digital ad creative
The time seems right to join the movement towards an HTML5 standard. Given the approximate 50 per cent penetration of Chrome in desktop and the continued growth...
Display Advertising Doesn’t Have to Feel Like the Wild West
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place...
Lowe Lintas + Partners rebranded as Mullen Lowe Lintas Group
After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form Mullen Lowe Group), the India operation of...
Few takers for wearable devices?
While the wearables category has been coming up with innovations, it still has one thing lacking – consumer interest. Awareness of wearable devices is up,...
A Big Evolution In Mobile AdvertisingProgrammatic Takes Off
The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours. The ways in which mobile advertising...
Publishers face digital dilemma as consumer habits change: Ovum
The revenue generated each year by digital consumer publishing – the electronic versions of books, magazines, and newspapers – will grow to US$74 billion in...
Advertisers shrugged: When Gawker crosses an ethical line, business won’t take a hit
When Gawker published — and later took down — an exposé Thursday evening about a sex scandal involving a Condé Nast executive (we’ll pass on repeating the details here), readers...
Do Not Track Is Finally Coming, but not as Originally Planned
The long-awaited Do Not Track system is coming soon, but it’s a shell of its former self. It seems like ages since former Federal Trade...
SodaStream Bubbles Up Digital, Out-Of-Home Activations
AdExchanger | SodaStream, a manufacturer of home carbonators, is letting some fizz out of its mass media activations to focus on increasing reach and frequency...
