ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google...
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, which are...
Twitter has more than doubled its audience for advertisers with its mobile ad platform, which targets users on outside apps, and brands are claiming their Promoted...
After almost 50 years’ of military rule Myanmar has seen itself propelled into the glares of modern life as brands eagerly clamber into the new...
People in China discover OTV content outside of OTV platforms. Internet search (41 per cent) and WOM (37 per cent) are the top sources for...
Following in the footsteps on Facebook, which recently expanded the its ad platform to include ads outside of Facebook, Twitter has now announced its Audience...
Y&R Group Indonesia has launched a major new brand campaign for AQUA, which shows everyday heroes’ acts of kindness inspiring others to be‘just like water’...
AdExchanger | “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers drowning...
BCA (Bank Central Asia) topped the BrandZ Top 50 Most Valuable Indonesian Brands ranking, released by WPP and Millward Brown. The 50-year old consumer bank...
Smartphone usage in Asia Pacific continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Havas Media Group India has won the Integrated Media mandate of FoodCloud.in which will include Print, TV, Radio, Outdoor and Digital duties in a multi-agency...
New ad formats on digital such as video, interstitials and native have become ubiquitous, a MoPub Twitter report highlighted. While banner ads continue to dominate...
Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers London, UK – In order to get the most out...
More
