Lynch to lead BBDO South China as ECD
Hong Kong – BBDO China has shifted Kevin Lynch from Shanghai to Hong Kong to take up the role of executive creative director for South...
Tagged: digital advertising
Why pitching isn’t just about creatives
Singapore – Rather, it should be a time to assess an agency’s competencies and chemistry, says Mangham Gaxiola’s Stephen Mangham. Here’s how the agency worked...
An Agency And Ad Tech Lesson In Mutualism
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Private marketplaces on the rise
Global – At least 18% of advertisers and agencies in APAC have started their own private marketplaces, says a study on the progress of the...
7 reasons why you lose sleep over digital
Data flux, no decision-making power, staffing, regulations, metrics – marketers spill their biggest stumbling blocks in the digital era. Via Marketing Interactive
Can Kaspersky Make Android Safer?
Kaspersky Lab is hoping to make the world’s most prevalent mobile operating system safer than ever from the perpetual threat of malware and other common...
SpotXchange launches video ad platform
Regional – Digital video ad marketplace SpotXchange has launched a platform for publishers to connect with buyers on a central hub, touting it as the...
4 Questions To Help You Outsmart Black Box Providers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
SIA hunts for digital help
Global – Singapore Airlines is on a hunt for a new agency to push its online presence. More details here. Via Marketing Interactive
Ogilvy takes a stake in digital firm PennyWise
India – Ogilvy & Mather has taken a majority stake in PennyWise Solutions, a digital technology and production company based in India. Via Marketing Interactive
Sa Sa adds lifestyle appeal to its brand
Hong Kong – Sa Sa has launched its first concept store Sa Sa Supreme, adding a range of lifestyle elements from a cafe to beauty...
Coke, BBH run a hackathon
Singapore – Here’s what the three-day hackathon looked like. Via Marketing Interactive
L’Oréal CMO: Digital Is Changing Our Content, Creative And Conversation
Four years ago, consumer beauty and cosmetics company L’Oréal did not have a chief marketing officer. When Marc Speichert joined the company, it became overwhelmingly...
Hearst Is Throwing a Party and Calling It a Magazine Upfront
Hearst Magazines has invited hundreds of media buyers and ad agency staff to an “upfront” event next month, according to the company, making it the...
Ogilvy & Mather Exec: ‘Demographics Mean Nothing’
Leveraging customers’ behavioral data is a crucial component of a mobile campaign, but it continues to be a challenge for most companies. One mistake marketers...
OPS: Digital Media Shifts Seasons
I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big...
