Bebe Tries On Different Desktop And Mobile Ensembles
Women’s clothing retailer Bebe is rewiring the way it turns data into personalized offers for young, fashion-forward females on their devices of choice. Founded in...
Tagged: digital advertising
Publishers’ Newfound Camaraderie Is A Sign Of The Times
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research....
Innity appoints Kenneth Sim as General Manager – Thailand
Innity has appointed Kenneth Sim as its new General Manager for Innity Thailand. In his new position, Mr Sim will be responsible for managing operations,...
PureClick Announces Project ZeroBot to Identify Fraudulent Non-Human Traffic in Digital Advertising
Using its accredited click measurement platform, PureClick’s Project ZeroBot will identify non-human traffic that is maliciously clicking on paid ads, the publishers that contribute to...
FOX Sports Explains Why It’s Passing Content To AOL
FOX Sports wants to bring its content to where users watch it. AOL wants more video content. Deal. It was in that team spirit that...
Cross-Device And The Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Publisher Competition; L’Oréal Ready For Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. For Publishers, It’s Scale Fast Or Own Your Niche Mid-size publishers are being forced...
Navigating Programmatic TV Terrain, Trading Desk Style
Although programmatic TV executions are far from “real-time,” agencies and some of the digital DSPs have made headway as suppliers open up greater access to...
Online Radio Consumption Surges, But Ad Measurement And Buying Processes Need To Improve
With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio...
Singapore IT bootcamp for seniors and their grandkids
More than 420 seniors are riding the digital wave at the Intergenerational IT Bootcamp in Singapore. The six-day bootcamp kicked off on March 16 at...
Q&A: Hulu’s Peter Naylor on Selling Stephen King (and the NewFronts)
Last year around this time, seasoned ad sales exec Peter Naylor was heading into the annual Digital Content NewFronts with a new gig. He had...
Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Frankenmetrics Lives! Television Networks Confront Digital Upheaval
In 2008, NBC Universal released a system called TAMI – the Total Audience Measurement Index. Despite the promise of its name, it did not revolutionize...
Publicis Groupe explores connected commerce; acquires Expicient
Publicis Groupe has acquired Expicient Inc. (Expicient), a global omni-channel services firm with expertise in inventory and order management systems (OMS), a capability that marketers...
Publishers: Are You Ready For Millenials?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue...
Comic: Screening The Suppliers
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
