Indonesian SMEs Part III: Views from the ground
Indonesian SMEs have heard the call to go digital, but heeding it is an entirely different matter, reports Masyitha Baziad. Via DNA
Tagged: digital advertising
Everyday Health And Videology Aim To Unlock Hard-To-Reach Health Care Audiences
AdExchanger | Health care and pharma brands spend north of $3 billion each year on TV ads, according to Kantar Media, but oftentimes the trade-off...
Navigating the new world: IoT security Part II
With the Internet of Things (IoT) fast becoming the default setting of our professional and personal lives, more attention needs to be paid to security....
How Frito-Lay Levels The Playing Field Between TV, Digital And Offline For NFL Promos
AdExchanger | Frito-Lay, the $14 billion chip-and-dip division of PepsiCo, wants to engineer 360-degree marketing programs. Ram Krishnan, CMO of Frito-Lay North America, recently outlined...
ChoiceStream Unveils Political Programmatic Offering for the 2016 Election Cycle
ChoiceStream allows political candidates and campaigns to use digital advertising to pinpoint, reach and engage voter blocs who are hard to reach with key messages...
Added Value names new MD following sustained growth
Global marketing consultancy Added Value, part of STW Group, has promoted Dennis Wong to the position of Managing Director, Australia. One of the country’s leading...
Clypd And SpotX Team Up With TiVo To Translate Digital Ad Exposures Into TV Speak
AdExchanger | Clypd and SpotX, two sell-side systems for TV and digital publishers, have jointly launched a cross-screen monetization platform for media owners. TiVo will...
Singapore’s Hive to bring data science goodness to the people
The Infocomm Development Authority of Singapore (IDA) has launched IDA Hive, the new home for the Government’s Digital Services team, and will house almost 100...
Digital disrupters twice more profitable: CA Tech survey
The phrase ‘digital transformation’ is being bandied about as the framework for a future of improved productivity and lower cost, and a recent CA Technologies...
Facebook promises to kill those annoying Candy Crush notifications
Now that Facebook has finally created a “dislike button,” it’s moving on to more pressing issues. Like Candy Crush Saga invitations. The ubiquitous notifications from your...
Week in Review: Jokowi’s US visit will boost Indonesian ecosystem
Indonesian President Joko ‘Jokowi’ Widodo is heading to the US and of course, Silicon Valley, next week. DNA founder Karamjit Singh shares why that is...
Marketers Won’t Get Transparency From Partners Unless They Demand It
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
DMP 4-5-6
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Happiness more important than money for Gen Asia: Study
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions...
Future Trends Infographic: The State of the Internet 2015
Our friends at MDG Advertising just shared with us their latest infographic, which takes a comprehensive and insightful look at the future trends of digital...
With Consumerism and Communication, Health Care Attempts A Shift From Volume To Value
AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head...
