Amazon Video Direct Ready to Challenge YouTube
It was the biggest news in digital video this week — if not this year. Amazon is taking the challenge directly to YouTube and giving...
Tagged: digital advertising
Is There A Conflict Of Interest Haunting Ghostery’s Business Model?
AdExchanger | Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an...
Instagram gets a new look
Instagram launched a new look for the platform including an updated icon and app design for the main Instagram app, and a new unified set...
Two smart devices to control diabetes
Given that control is the key to saving diabetics’ lives, Ong Kai Kiat looks into how digital technologies can help. Via DNA
Nearly half of Asian businesses have no digital strategy
Despite all those catchy slogans and taglines – such as ‘data is the lifeblood of the business’ or ‘data is the new electricity of the...
Adblock Plus Passes 100M Users; Digital Video Measurement May Not Be Strict Enough
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Fence Adblock Plus (ABP) surpassed 100 million users, cementing its position as...
NewFronts: Digital Pubs Act More Like TV
AdExchanger | YouTube reaches more 18- to 49-year-olds on mobile alone than any cable network or broadcaster, said Susan Wojcicki, CEO of YouTube, during Google’s...
The Dark Arts Of Second-Price Auctions
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Singaporeans prefer to use mobile wallets to pay: Study
Singaporeans are ready to make payments via their mobile phones when the various mobile payments such as Apple Pay, Samsung Pay and AndroidPay roll out...
Data and Analytics Hit the C-Suite: Now Even CEOs Grabbing the Reins
Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite. Now that big data has been...
How Variety Went From Digital Flop To Boffo
AdExchanger | Four years ago, Hollywood trade pub Variety Magazine was aging and under threat. A paywall pushed Variety.com’s traffic dip to fewer than 1...
Advances in Cross-Screen Data Connections Drive New Targeting Strategies
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show continued interest in leveraging TV data...
Header Bidding: Not Just For Publishers’ Benefit
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Comic: The Mobile Canopy
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
GroupM’s Interaction 2016: Viewability, Fraud, Ad Blocking and Mobilization Require Industry Solutions For $160B Global Digital Ad Market
Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON – GroupM published Interaction 2016, an annual report offering insights...
Sidek Hassan appointed new MDEC chairman
Malaysia Digital Economy Corporation (MDEC) has appointed Sidek Hassan as its new chairman effective May 1. Via DNA
